29 Jul ASSIGNMENT TASK CHOOSE ANY ONE NEW PRODUCT
Assignment task Choose any ONE new product from the website http://luxatic.com/ Your task is to undertake a market opportunity analysis for that new product in Australia. You are to provide a 5 minute maximum PowerPoint presentation as a guideline. Your presentation should be an application of all marketing concepts theories tools and model discussed in the Unit until week 5 to that new product. Your PPT presentation should not be more than 7 slides. The Powerpoint slides will need to be uploaded in Moodle under the Assessment 1 link as a pptx file (not as an mp4). A font size of at least 20 should be used. Assessments 1 and 2 are related and you will continue to write an individual report on the same product in Assessment 2. Assessment 1 is in fact the first part of writing up a marketing plan and Assessment 2 is the second part. You can use the example given on pages 77-81 on the marketing textbook as a guide. However you are highly recommended to check other sources for examples of marketing plans as the one in the textbook is not the best one. Your slides should be as listed below. 1. Title slide- with student names id numbers unit code campus term year and assessment number. Introduce yourselves. 2. Background – new product description and aims and objectives of the assignment 3. Relevant trends in the marketing environment 4. Marketing research techniques and analysis 5. Market summary and demand assessment 6. Brief summary of the proposed marketing mix 7. Reference list: at least 8 references (correctly referenced as per APA style) It is expected your assignment will be based on research findings including data information from the Australian Bureau of Statistics Austrade relevant and authentic websites textbooks recent and relevant journal papers (2010-2017) personal experience and observation. The assignment requires students to demonstrate an understanding of relevant materials covered up to Week 5. You are strongly advised to attend the lectures tutorials and online discussions. Please familiarize yourself with the Universitys policies such as Assessment Policy And Procedure especially the sections on assessment extension late submission penalty and so on. If you have any difficulty please discuss with your lecturer/tutor. I want the report too.
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