31 Jul Deliverable 5 – Using Ethics In Visual Communication
Evaluate and revise ethical issues in visual media communication to improve awareness of social perceptions.
Instructions
You are the campaign manager for a well known environmental outreach organization. The current campaign is to bring awareness to the organization’s Ohio River Clean-Up Project. As the manager, one of your tasks is to review all content and visuals used by the campaign. You actively evaluate and revise any ethical issues that may be detrimental to the project, your organization, or society in general.
As you meet with one of the campaign designers, you identify several ethical problems with the new poster he has created. His poster includes the following elements:
- The poster image shows a group of poor, urban, African-American children playing alongside the Ohio River.
- The poster text states: “Let’s help them clean up.”
- The poster has several overlaid images in the corner of a few celebrities, which gives the impression of celebrity endorsement.
- There are no sources acknowledged anywhere on the poster.
- The poster has been digitally altered to make the African-American children appear thinner, darker, and dirtier.
Since you are flying out to a campaign meeting in one hour, you ask this campaign designer to hold this poster and wait for your video review.
You plan to take time tomorrow to create a seven minute or less video analysis. Using screen share, you can present the poster image visually and verbally instruct this designer how to correct several ethical visual issues. You realize you will not only have to identify the ethical visual issues and explain how to revise and change them, but you will also need to clearly describe to him the effect these unethical media issues will have on society.
After you make your video, you will upload it to YouTube to be sure he views it before this detrimental poster is published.
Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.
Grading Rubric
| F | F | C | B | A |
| 0 | 1 | 2 | 3 | 4 |
| Did not Submit | No Pass | Competence | Proficiency | Mastery |
| Not Submitted | Submission does not competently analyze the visual stereotypes presented in poster and may not discuss a revision option. | Creates video which generally analyzes the visual stereotypes presented in poster and may or may not discuss a revision option. | Creates video which accurately analyzes the visual stereotypes presented in poster and discusses a revision option. | Creates video which thoroughly analyzes the visual stereotypes presented in poster and discusses a revision option. |
| Not Submitted | Submission does not competently analyze how the ethical issues will affect social perception. | Creates video which generally analyzes how the ethical issues will affect social perception. | Creates video which accurately analyzes how the ethical issues will affect social perception. | Creates video which thoroughly analyzes how the ethical issues will affect social perception. |
| Not Submitted | Submission does not competently analyze the ethical problems of digital alteration in poster. | Creates video which generally analyzes the ethical problems of digital alteration in poster. | Creates video which accurately analyzes the ethical problems of digital alteration in poster. | Creates video which thoroughly analyzes the ethical problems of digital alteration in poster. |
| Not Submitted | Submission does not competently analyze the ethical problems of using improperly acknowledged images sources in poster. | Creates video which generally analyzes the ethical problems of using improperly acknowledged images sources in poster. | Creates video which accurately analyzes the ethical problems of using improperly acknowledged images sources in poster. | Creates video which thoroughly analyzes the ethical problems of using improperly acknowledged images sources in poster. |
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.