31 Jul Marketing Research
By signing/electronically signing my name at the top of this exam, I am stating that I did not receive any assistance from another individual, whether in this class or not, to complete this exam. Evidence of working with another individual on this exam will result in a zero for, not only this exam, but for the semester.
You may use your textbook, class notes, or the Internet, but NOT another individual on the Internet. Cite your source for each answer if not from the text or class notes.
You may hand-write or type. If handwritten, your answers MUST BE legible to me or risk not being graded. If I cannot read the response, or if the meaning of the answer is unclear, the answer will be marked wrong. Please write your answer clearly so there is no question about the nature of your answer. Pts. will be deducted for both errors or omission and commission.
1. The domain of observables is best defined as__________, and its importance in determining the dimensionality of the construct is: 3 pts.
2. In your research your team is measuring both objects and constructs; please list at least three objects and three constructs. Briefly discuss the concrete and abstract properties of each. 12 pts.
3. What is the intelligibility criterion and what is its significance in data gathering? 5 pts.
4. Define and discuss the each type of validity as discussed in class (text gives four, we discussed five); define and discuss reliability. Discuss what each is, its importance in collection of accurate data, and what you as a researcher must do to ensure the highest reliability of your measurement instrument. Last, how is reliability assessed? 15 pts.
5. Construct operationalization is __________; its importance in the measurement process is: 3 pts.
6. A number of teams erroneously defined the term scale descriptors in presentations over Pt. 3. What is a scale descriptor, what does it mean that as researchers you must consider the appropriateness of scale descriptors, and what is the criterion of the discriminatory power of scale descriptors? Give at least two specific examples from your team’s research. 10 pts.
7. What is a micro-survey; what are some of the benefits and some of the advantages of the use of micro-surveys? 3 pts.
8. What is an attitude? What are the three components of an attitude? What are at least two of the attitudes that your team is measuring in your research, and which component(s) of the attitude will be measured? 10 pts.
9. Compare and contrast the trilogy and affect global approaches for explaining attitudes. 3 pts.
10. What is construct development error, what will be the result of the presence of this error in research, how can you control for this error, and what happens if it is not controlled? 8 pts.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.