01 Aug Marketing Case Study
Analyze the case from you text on page 650, Case 4-5, “Hyundai’s Turnaround”. Follow the directions in the syllabus to include: Statement of the Problem, Summary of the Facts, Analysis, Recommendations, Conclusion. Include research to support what you think and follow APA format. Suggest that you review the samples posted in the handouts for cases analyzed by prior students
Case Study Link below (pg, 660)
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Case Study Guidelines
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Case studies are interdisciplinary in scope; they cross many disciplines within organizations and expose the “manager” to many varied situations of day-to-day activities. Cases studies are a picture-in-time, much like an accounting profit and loss report for a past business quarter. They are, after all, real life situations.
Cases develop a manager’s analytical skills, because the results are quantitative and qualitative in nature and support their recommendations and decisions. They are also beneficial in helping the learning process of asking the right question(s).
Case studies place you (the student) in hypothetical Consultant position, requiring you to weigh the facts and options to recommend those critical decisions. As the consultant, you are to remain objective and refrain from making subjective claims. Opinions should be supported using concepts and terms from your text. If you use outside research, be sure to cite your sources IN the body of the paper as well as listing the source as a reference at the end of the paper.
A case study will have three common traits. They deal with real companies and situations, seldom have a solution, and contain loads of data. Your task as a consultant will be to review the respective data, locate the relevant information, arrange it in a practical and sequential order, and arrive at a solution or recommendation. You must remain objective throughout this process.
Since this is a formal analysis, you are to write in a style that reflects formal, collegiate level work. This will include an objective perspective, 3rd person voice, lack of contractions/slang/expressions. Any references should contain appropriate citing. Failure to do so will affect your grade.
There are many ways to look at a single case study. First, look for questions that need to be answered. Look for issues, constraints, potential problems and what needs to be changed that would perhaps strengthen the company, create growth, or increase profits.
There are numerous ways to organize and write a case study. Minimally, a case study should include a “Statement of the problem,” “a Summary of the Facts,” “Analysis,” “Recommendation(s),” “Conclusion,” and “References.” Many times a category may be further sub-divided, such as the additions of internal or external conditions, problems, or solutions, etc. A cover page is required to include name of case, student’s name, course name, and date. Use APA Writing Style.
Case Study Guidelines:
Statement of the Problem(s)
State in a few sentences the problem that exists within the case study. There may be multiple problems. Always keep your audience (a Board of Directors who may have hired you) in mind while formulating the problem statement; they may have opposing views on the situation.
Summary of the Facts
Briefly, sum up the facts in the case. It may include pertinent history or background information, industry trends, or other relevant data.
Analysis
Analysis is often the most difficult portion of the case to write and should be completed before any attempt to develop physically the writing of the case.
The tools associated with analysis are comparison, contrast, and synthesis. Comparison is looking for and then finding similarities among other elements being analyzed. Contrast is looking for and finding differences between elements. Synthesis is integrating the information and formulating a consistent interpretation of the case.
Other tools include performing an Environmental Scan, a SWOT analysis, or simply listing pros and cons to several key alternatives.
Recommendations
This section provides direction. Based on the information and analysis, state your recommendations. This is your “argument.” Using the information of the case and the analysis, you “argue” that certain steps should or not be taken. Your audience must be able to understand the reasons for your recommendations. These recommendations should not be summative in nature, but specific. It is not appropriate from a consultant position to simply suggest “more research” unless you define who, what, where, how, why. Nor should you recommend hiring a consultant. Essentially, you ARE the hired consultant. Tell the “audience” how to fix the problem(s) and why your solution will work.
Conclusion
This section is for any concluding remarks that may be necessary. Not all case studies need this section because concluding remarks may have been made in the recommendation section.
References
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