07 May WHAT IS UNIQUE ABOUT THESE MULTIMEDIA CASES?
A case is designed to teach students how to analyze a specific business or management
problem faced in the real world by a specific company and decide on the best course of action
in response.
Our multimedia cases are decision based and created within the context of an individual
working for a specific company in a particular industry. Our case content is driven by video
responses of interviewees and is laid out in a consistent manner. Tagged and transcribed video
clip responses to video interview questions which are hosted and organized in the platform
become a case. Our cases are simple in terms of their make-up. Each case takesthe form of
video clips of interviewees offering insight about a recent issue that they encountered and its
importance or cause along with information about the interviewee, company and industry.
Instructors have access to the interviewees suggested solutions which they can use in class
when discussing the case as well as the different options considered. The task of the students is 3
to put themselves in the position of the interviewee and create a response that addresses or
resolves the issue.
Why cases?
In business rare are situations where there is only one correct answer or path forward.
However, more often than not some answers are better than others. The challenge is to
identify viable answers and justify a choice or choices among them. Cases studies offer this
opportunity to students:
• Case studies help students think through challenges where the decision makers have
incomplete information often in ambiguous and complex settings.
• Case studies give students a great opportunity to learn about a specific country, industry
and organization by studying problems they may encounter in their careers.
• Case studies can be used to teach students how to devise rules for decision making that
will allow them to tackle problems in a methodical and comprehensive fashion.
• Case studies give students a chance to learn by making mistakes in an environment
where they can test ideas.
• Case studies help studentslearn how to determine what the real problem is.
What is unique about these multimedia cases?
Well the obvious answer is these cases do not take the form of a PDF (pdf) file with lots of text
and a few charts or diagrams. But here are a few more points of differentiation.
• Insight from business owners, executives or managers forms the content of the cases
not the words and ideas of professional case writers.
• The content of the cases takes the form of transcribed short video clips of business
owners, executives or managers not pages of written text.
• We do not create video interviews to fit pre-written teaching cases.
• The cases are not self-contained. The answers will not be apparent from the insights
found in the video clips. The solutions are not evident in the video clips or transcriptions
offered to students. External search for solutions is needed using online information
sources, social media, discussion boards or other strategies.
• By capturing insight about the interviewee, his or her company and the industry under
consideration in the form of short transcribed video clips,the cases remain flexible in
length or duration.
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