Assignment 2

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Assignment 2: Persuasive Memo

Due Week 6, Sunday (Weight: 25%) As a leader, there will be times when you will need to convince your audience about your point of view, whether you are selling a product or relaying information. Knowing how to convince people of your perspective is a valuable skill. In order to do this effectively, you must learn the art of persuasion and communication. For this assignment, you will apply key concepts from Week 5 to write a persuasive Memo. Choose ONE of the below scenarios that you feel passionate about. Think about how you will convince your executive leadership team to buy into your point-of-view on your chosen topic.

1. The office dress code at your company is strictly business attire and the employees feel that business casual is more appropriate for your company culture. You’ve been designated as the spokesperson to approach the executive leadership team about this proposed change. How will you persuade them to buy-in to your recommendation?

2. Your boss discourages remote working although it is allowed in other departments, which is starting to impact the morale of your team. How will you persuade him that increased flexibility will be beneficial to the productivity of the team?

3. There is an opening on the leadership team at your company. There are several internal and external candidates applying for this job besides you. How will you persuade your boss that you are the best candidate?

Instructions:

• Review your Week 5 readings

• Create a 2 to 3 page Memo, addressed to the executive leadership team or to your boss, depending on the scenario that you chose.

• Use the Outline below to structure your Memo: 1. Write a “Hook” to get your audience’s attention (1-2 paragraphs) 2. Tell the story/create a connection (1-2 paragraphs) 3. Identify the benefits of your point-of-view (1-2 paragraphs) 4. Back it up with facts and data (1-2 paragraphs) 5. The Ask: State clearly what you are asking for (1-2 paragraphs) 6. Closing: Describe the proposed next steps (1-2 paragraphs)

JWI 505: Business Communication and Executive Presence

Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 505 – Assignment 2 (1184) Page 2 of 3

Professional Formatting Requirements: Your assignment should follow these formatting requirements:

• Typed, single spaced, with a blank line between paragraphs, professional font (size 10-12)

• Includes headings and subheadings (to identify main topics and subtopics), with one-inch margins on all sides

• Do NOT include a standard cover page. Instead, on the first page, start your Memo with the following headings aligned to the left:

o TO: Fill in Decision Maker’s Name

o FROM: Fill in Your Name

o DATE: Fill in the Due Date

o RE: Insert a Subject Line to Capture the Reader’s Interest

• Application of course material or other resources is needed. References must be included and provide appropriate information that enables the reader to locate the original source.

• The length of 2 to 3 pages does not include your References page.

JWI 505: Business Communication and Executive Presence

Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 505 – Assignment 2 (1184) Page 3 of 3

Assignment 2: Rubric

Weight: 25% Assignment 2: Persuasive Communication

Criteria Unsatisfactory Low Pass Pass High Pass Honors

1. Write a “Hook” to get your audience’s attention.

Weight: 25%

Does not or unsatisfactorily writes a “Hook” to get audience attention.

Partially writes a “Hook” to get audience attention.

Satisfactorily writes a “Hook” to get audience attention.

Writes a good “Hook” to get audience attention.

Writes an exemplary “Hook” to get audience attention.

2. Tell the story/create a connection.

Weight: 25%

The student does not or unsatisfactorily tells the story/creates a connection.

The student partially tells the story/creates a connection.

The student satisfactorily tells the story and creates a connection.

The student tells a good story and creates a connection well.

The student tells an exemplary story and creates a strong connection.

3. Identify the benefits of your point-of-view and back it up with facts.

Weight: 20%

Does not or unsatisfactorily identifies the benefits of your point-of-view, or does not back it up with facts.

Partially identifies the benefits of your point-of- view or partially backs it up with facts.

Satisfactorily identifies the benefits of your point-of- view and backs it up with some related facts.

Completely identifies the benefits of your point-of- view and backs it up with detailed and related facts.

Exemplarily identifies the benefits of your point-of- view and backs it up excellently with facts.

4. The “Ask:” Choose whether you will “ask for more” or “ask for less & closing.

Weight: 20%

Does not or unsatisfactorily includes the “Ask”. No clear choice whether you will “ask for more” or “ask for less” & closing.

Partially includes the “Ask”, or partially indicates a choice whether you will “ask for more” or “ask for less” & closing.

Satisfactorily includes the “Ask” and indicates a clear choice whether you will “ask for more” or “ask for less” & closing.

Completely includes the “Ask” and indicates a clear choice whether you will “ask for more” or “ask for less” & closing.

Exemplarily includes the “Ask” and indicates a clear choice whether you will “ask for more” or “ask for less” & closing.

5. The memo is professionally formatted and includes in-text citations, references, and is free from grammar and spelling errors.

Weight: 10%

The memo is poorly formatted and/or lacks the required headings.

References are not included in a manner that enables the reader to identify sources. There are many mechanics or usage errors.

The memo is partially satisfactorily formatted. It may lack some of the required headings.

References may not be included in a manner that enables the reader to identify sources. There are some mechanics or usage errors.

The memo is satisfactorily formatted and includes the required headings.

References are included in a manner that enables the reader to identify sources. There may be some mechanics or usage errors.

The memo is professionally formatted and includes the required headings.

References are included in a manner that enables the reader to identify sources. There are minimal mechanics or usage errors.

The memo is exceptionally well formatted. It is highly professional and well structured. It includes all the required headings.

References are included in a manner that enables the reader to identify sources. There are no mechanics or usage errors.

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