13 Aug IS231 Week 4
E-Commerce – Week #4 Assignment
Developing an E-Commerce Presence
When a business decides to implement an e-commerce component into their operation there are nine questions that should be answered when developing an e-commerce presence.
List and describe what the nine components that should be considered when developing any e-commerce presence, and why you think they are important.
The nine components are
1. WHAT’S THE IDEA? (THE VISIONING PROCESS)
2. WHERE’S THE MONEY: BUSINESS AND REVENUE MODEL
3. WHO AND WHERE IS THE TARGET AUDIENCE?
4. WHAT IS THE BALLPARK? CHARACTERIZE THE MARKETPLACE
5. WHERE’S THE CONTENT COMING FROM?
6. KNOW YOURSELF: CONDUCT A SWOT ANALYSIS
7. DEVELOP AN E-COMMERCE PRESENCE MAP
8. DEVELOP A TIMELINE: MILESTONES
9. HOW MUCH WILL THIS COST?
Use the following as the outline for your paper. I suggest you cover each topic in a separate paragraph.
The nine components are
- What is your vision and how do you hope to accomplish it?
- What is your business and revenue model?
- Who and where is the target audience?
- What are the characteristics of the marketplace?
- Where is the content coming from?
- Conduct a SWOT analysis.
- Develop an e-commerce presence map.
- Develop a timeline.
- How much will it cost?
The requirements below must be met for your paper to be accepted and graded:
· Write approximately 1-2 pages using Microsoft Word.
· Attempt APA style. Use the APA Resources in your course for guidance.
· Use font size 12 and 1″ margins.
· Include a cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come from references.
· Use at least two references from outside the course material, preferably from EBSCOhost. The textbook, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
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