1000 Words Deadline-10 Hours

BIZ101_Assessment 2A_Report Outline & Resources Analysis_Module 4 Page 1 of 5

ASSESSMENT BRIEF 2A

Subject Code and Title

BIZ101: Business Communications

Assessment

Report Outline and Resource Analysis

Individual/Group

Individual

Length

1000 words (+/- 10%)

Learning Outcomes This assessment addresses the following subject learning outcomes:

a) Demonstrate academic skills appropriate to the level of study.

b) Demonstrate research skills and referencing appropriate to the level of study.

c) Critically analyse texts and/or multi- modal material in both a business and academic context.

d) Evaluate the use and importance of technology in presenting business communication

Submission

By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7)

For Intensive (6 week) class: by 11:55pm AEST/AEDT Wednesday Week 4

Weighting

20%

Total Marks

100 marks

Context:

Assessments 2 and 3 for this subject relate to the topic of implementing a digital communication

strategy in an organization. Choose one of the topics below as the focus for your assignments:

A. Using Social Media in the workplace to communicate B. Communicating companywide employee recognition C. Boosting workplace motivation through innovative communication tools D. Implementing instant messaging/group messaging, discussion forums and chatrooms in

the workplace

E. Podcasts, internal blogs/vlogs as a means to communicate to employees F. Using an internal intranet/social Intranet for employee interaction

BIZ101_Assessment 2A_Report Outline & Resources Analysis_Module 4 Page 2 of 5

Instructions for the Report Outline and Resource Analysis:

The Report Outline is a plan of the report you are going to write for Assessment 2B. The report

outline tells the reader what to expect from the report.

The Report Outline tells the reader:

– The purpose of the report (what it will be about, what questions will be answered)

– The structure of the report (what sections or parts will be included in the report)

– The purpose of each of the different parts of the report

– Four research sources you will use to research information for the report, why they are relevant to the topic, and why they are credible.

Please use the following outline to help structure your Report Outline:

Introduction Background of the issue

Purpose of the Report Outline

Topic of the report

Purpose of the report

Intended audience (Who will read the report?)

Background of the organisation

Type of communications strategy you have chosen to implement

Body List the main sections or headings to be included in the Discussion

section of your report.

Find four research sources that will be useful for completing the

Assessment 2B report. Two of the research sources must be from

reliable academic sources, such as academic journals. The other two

sources can come from media sites, books, magazines, websites,

YouTube or Tedtalks.

Provide the following separately for each resource:

1. Name of the resource (e.g. 21st Century Communication) 2. Type of resource (e.g. website, article, video)

3. A brief summary of which each resource, justifying why it is relevant to the topic of your report.

4. Evaluate the reliability of each resource by applying the five

reliability tests.

Conclusion Explain what questions will be answered in the conclusion of the

report (but don’t provide the answers).

Recommendations Recommendations are advice about what to do next in order to

improve or solve problems. Outline what problems or types of

BIZ101_Assessment 2A_Report Outline & Resources Analysis_Module 4 Page 3 of 5

Submitting Your Assessment

1. Check your originality by uploading your assignment to Turnitin. 2. When the Turnitin result is less than 20%, submit your assignment through the Assessment

submission area.

improvements will be addressed in your report recommendations (but

don’t give any recommendations).

Reference List Include references to all four sources of research information in the

APA 6 th edition style.

BIZ101_Assessment 1_Digital Research_Module 2 Page 4 of 5

Learning Rubric

Assessment Attributes

Fail (Unacceptable)

(0-49%)

Pass (Functional) (50-64%)

Credit (Proficient) (65-74%)

Distinction (Advanced) (75-84%)

High Distinction (Exceptional) (85-100%)

Report Outline

Format

15

Does not meet the expectations

of a Report Outline in terms of

format and language

Meets most of the

expectations of a Report

Outline format with some

errors/omissions

Meet the expectations of a Report

Outline in terms of format and

language with minimal

errors/omissions

Accurately and succinctly

meets the expectations of a

Report Outline format

Exceeds the expectations of

a Report Outline format

Proposed Report

Content

15

The Report Outline

demonstrates limited

understanding of the purpose

and content of each section

of the report, but contains

significant errors, or provides

the report content rather

than a description of the

report content.

The Report Outline

demonstrates some

understanding of the

purpose and content of

each section of the report,

but contains some

omissions or errors.

The Report Outline demonstrates

understanding of the purpose

and content of each section of

the report.

The Report Outline

accurately and succinctly

demonstrates an

understanding of the

purpose and content of

each section of the report

The Report Outline

accurately and succinctly

demonstrates a deep and

insightful understanding

of the purpose and

content of each section of

the report.

Research

15 Demonstrates inconsistent

use of good quality, credible

and relevant research sources

to support and develop topic

idea.

Demonstrates consistent

use of credible and relevant

research sources to support

and develop topic idea, but

these are not always

explicit or well developed.

Demonstrates consistent use of

high quality, credible and

relevant research sources to

support and develop topic ideas.

Consistently demonstrates

expert use of good quality,

credible and relevant

research sources to support

and develop appropriate

arguments and statements.

Shows evidence of research

and reading beyond the

assessment expectations.

Demonstrates expert use

of high quality, credible

and relevant research

sources that will support

and develop arguments.

Shows extensive evidence

of research and reading

well beyond the

assessment expectations.

BIZ101_Assessment 1_Digital Research_Module 2 Page 5 of 5

Summarising resources

15 Limited understanding of

topic researched and

information presented does

not show any evidence of

evaluation and analysis of the

resources.

Summary is poorly written

with consistent grammatical

errors

Information is clearly

communicated with

sufficient evidence of

understanding of the

researched sources.

Information presented

shows a fair attempt of

providing evidence of

evaluation and analysis of

the resources.

Summary has minimal

grammatical errors.

Information is clearly

communicated, and there is a

good level of evidence in

understanding the researched

sources.

Information presented shows a

good level of evaluation and

analysis of the resources.

Summary has no grammatical

errors.

Information is consistently

communicated, and there is

a high level of

demonstrated evidence in

understanding the

researched sources.

Information presented

shows a high level of

evaluation and analysis of

the resources.

Summary has no

grammatical errors.

Information is consistently

communicated, and there is

expert use of demonstrated

evidence of understanding

the researched sources.

Information presented

shows an expert evaluation

and analysis of the

resources with some critical

thinking applied.

Summary has no

grammatical errors.

Reliability tests

20 The 5 reliability tests have not

been applied to the

resources.

The 5 reliability tests have

been applied to the

resources with some

errors/omissions

A fair explanation for each of the

5 reliability tests have been

applied to resources.

A good level of explanation

for each of the 5 reliability

tests have been applied to

resources.

An expert level of

explanation for each of the

5 reliability tests have been

applied to resources.

Referencing

20 There is no referencing

included.

There are consistent

mistakes in using the APA

style for referencing.

There is a low level of mistakes in

using the APA style for

referencing.

There are very few mistakes

in using the APA style for

referencing.

There are no mistakes in

using the APA style for

referencing.

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