Why Do Law And Ethics Matter In Marketing?

For your first course project submission watch the video and complete the following steps.

1. Read the Course Project Overview tab.
2. Conduct research to address the following:
   1. Discuss the difference between legal and ethical issues in marketing.
   2. Share two examples of companies that have made legal or ethical mistakes related to the marketing of their products andthe consequences of those mistakes.
   3. Explain why companies should be concerned with law and ethics in marketing.
3. Create a PowerPoint Presentation to summarize your findings and responses. Your PowerPoint should include:
   1. Title Page (first slide).
   2. A minimum of six “body” slides.
      1. At least two pages for each topic above, 2a, 2b and 2c.
      2. Succinct text and bullet points.
      3. Relevant images, photographs, and/or charts.
   3. A list of references (last slide).
   4. A script in the presenter’s notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
4. Use at least three credible sources.

A note about your examples: For this project, we are specifically looking for examples that relate to the marketing of products or services. There are many corporate scandals that have nothing to do with marketing. While you may see other types of scandals in our discussion this week, for this project, you should select marketing-specific examples. As a tip, you can search for illegal or unethical practices related to product quality, pricing, advertising and promotion or distribution, since these are the pillars of the marketing mix!

In addition to visiting the Resources tab, access the Course Guide located in Getting Started for additional resources specific to this course.

Submit your completed assignment by following the directions linked below. Please check the  Course Calendar for specific due dates.

Save your assignment as a PowerPoint. (Mac users, please remember to append the “.pptx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below: