07 May Question271. When Colgate encou
Question
271. When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?
A. Market development
B. Product development
C. Diversification
D. Market penetration
272. Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning “coffee breaks.” This effort focuses on
A. diversification.
B. market penetration.
C. product development.
D. mass marketing.
E. market development.
273. Tropicana is trying to get its customers to drink orange juice more often with ads that say “It’s not just for breakfast anymore.” What type of opportunity is the company pursuing?
A. Market penetration
B. Diversification
C. Market development
D. Product development
E. Mass marketing
274. Kraft Foods recently increased its advertising and couponing to its present cheese customers. It appears that Kraft is pursuing what kind of opportunity?
A. Market penetration
B. Product development
C. Market development
D. Mass marketing
E. Diversification
275. If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a opportunity.
A. diversification
B. market penetration
C. product development
D. mass marketing
E. market development
276. Coca-Cola runs an advertising campaign on morning radio shows encouraging current customers to “have a Coke in the morning” instead of their morning coffee. This is an example of:
A. Market development.
B. Product development.
C. Diversification.
D. Market penetration.
E. Mass marketing.
277. Pop Soda Co. wants to increase sales of its existing carbonated drinks by making them more convenient, so it’s making the drinks available at more stores in its present areas. This is an example of:
A. Market penetration.
B. Differentiation.
C. Product development.
D. Diversification.
E. Market development.
278. When a customer goes online to register Adobe’s Acrobat Reader, the Web page promotes other related products, including its popular Photoshop software. This is an example of:
A. Product development.
B. Screening opportunities.
C. Mass marketing.
D. Differentiation.
E. Market penetration.
279. means trying to increase sales by selling present products in new markets.
A. Differentiation
B. Market development
C. Product development
D. Diversification
E. Market penetration
280. When a firm tries to increase sales by selling its present products in new markets, this is called:
A. product development.
B. diversification.
C. market penetration.
D. mass marketing.
E. market development.
281. When a company expands globally, this is an example of:
A. Market development.
B. Product development.
C. Diversification.
D. Market penetration.
E. Mass marketing.
282. When AT and T advertises in The Wall Street Journal that smartphones using its technology can make calls from more than 200 countries in the world, which market opportunity is AT and T pursuing?
A. Market penetration
B. Product development
C. Diversification
D. Market development
283. The Wall Street Journal has been trying to attract new customers by promoting its newspaper for student use in business courses. This is an example of
A. product development.
B. diversification.
C. market penetration.
D. market development.
284. An Embassy Suites hotel offers an inexpensive “Family Luncheon Buffet” on Sundays to get customers for its restaurant that is filled by business travelers during week days. This effort to get new customers for the available facility is an example of
A. a production orientation.
B. product development.
C. market development.
D. diversification.
E. market penetration.
285. Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China. What type of opportunity is Coke pursuing?
A. Market development
B. Diversification
C. Product development
D. Market penetration
286. Avon, which in the past relied on door-to-door personal selling, is trying to reach new customers by distributing mail-order catalogs, adding toll-free telephone ordering, and opening online retail sites. Avon is pursuing a opportunity.
A. market development
B. market penetration
C. target marketing
D. product development
E. mass marketing
287. A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores– to reach non-hobbyists who might be interested in pretty flowers. This is an example of:
A. market development.
B. diversification.
C. market penetration.
D. product development.
288. GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores–to reach consumers who don’t like to buy without first seeing the item in person. This is an example of:
A. market development.
B. diversification.
C. market penetration.
D. product development.
289. An Australian wine producer, facing declining sales at home, set up a new channel of distribution to sell wine in the United States. This seems to be an effort at
A. market development.
B. diversification.
C. market penetration.
D. product development.
290.E-Z-Go, a producer of golf carts, promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls, airports, and big factories. E-Z-Go is trying to increase its sales through
A. market penetration.
B. differentiation.
C. product development.
D. market development.
E. diversification.
291. BeQuick, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, BeQuick is pursuing what type of opportunity?
A. Product development.
B. Market development.
C. Differentiation.
D. Market penetration.
E. Diversification.
292. In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a opportunity.
A. diversification
B. market penetration
C. product development
D. mass marketing
E. market development
293. refers to offering new or improved products for present markets.
A. Diversification
B. Market development
C. Differentiation
D. Market penetration
E. Product development
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.