21 Aug CTE 696 School and Community Relations
CTE 696 School and Community Relations
Dr. Michael Roberts
News (press) Release
Assignment #2
Project: To gain experience in developing a news release that is designed to promote your program.
Rationale: Members of the community are interested in becoming more informed about what Johnny is doing in school. The press plays a major role in a school-community relations program. Newspapers will be an important source of information about schools for many people. The success of your program is directly related to the publicity it gets.
Directions:
- Watch the Webinar CTE Advocacy
- Select a topic about your particular program. Write a news release that promotes your program following the example attached. Keep in mind the audience. Avoid jargon and be accurate i.e., spelling, typographical errors, grammar, paragraph structure, ease of readability, etc. Make sure that the newspaper article is focused. Do not ramble! Know your audience. Do not format. Leave all formatting out as you will be required to format when you paste into your newsletter (on another assignment)
- You will then email your press release as an attachment to email to the students listed below. Copy the list below and paste into your email address line. All of your classmates will use your press release for the newsletter assignment. I will use the guide below to determine your grade. I’ll just read through them and put a grade in the gradebook. You will later in another assignment use all of your peers’ press releases and create a school newsletter using Microsoft Publisher or other appropriate software.
This particular assignment will be graded 25 point for completing it, checking for spelling and grammar, and then emailing to both groups. If it is too short, points will be deducted. Just write about the same amount as below. I will post the points to the gradebook. This class is too short for redo’s. Please take time to write an adequate press release. Assume that if you don’t hear from me, you got full credit for this one. If there are issues, I’ll have you redo it so you will get full credit. If you do not have a current program that you are teaching, then you will have to make up a program for the purpose of this assignment (and the other assignments). Make sure that you name is in the body of the press release.
Here are all the email addresses of the class – (if your email address is missing, you added the class after Friday preceding our start date. Let me know and I will add your address)
Depending on your email, it will allow you to either use a comma in between or it will require a semi colin. Copy and paste all address below whatever your email provider uses.
REFRESH your browser before you copy the list. Make sure that you have the most recent copy. Last updated email on 5/31/19
Semi colon list separation
Aragon,Marisol Mia; Botha,Simone Simone Botha; Gebicke,Kirk; Hunt,Rebecca; McCorkle,Jewel; Metcalf,Marcus; Renning,Charles Andrew; Thomas,Gerald Richard; Wiggins,Richard Dale; mike.roberts@nau.edu
Comma list separation
Aragon,Marisol Mia, Botha,Simone Simone Botha, Gebicke,Kirk, Hunt,Rebecca, McCorkle,Jewel, Metcalf,Marcus, Renning,Charles Andrew, Thomas,Gerald Richard, Wiggins,Richard Dale, mike.roberts@nau.edu
(updated 5/31/2019)
If you have added the class and you don’t see your email, please send me an email and I will add this.
Sample Press Release
Lake Havasu City, AZ – With the holidays behind us and graduation a few short months away, seniors in Lake Havasu High School’s business program are already a buzz with anticipation of their scheduled Summer trip completing the Business Fundamentals 1-2 course.
This Summer, the 15 seniors taking Business Fundamentals 2 will be traveling to Hong Kong, China, to view first hand the power of entrepreneurship in that country’s rapidly growing economy. And how was he funding pulled together for such a trip? The students spent the first half of this year long course creating and managing a Starbucks-esque morning coffee stand, Monday through Friday, an hour before first bell. The funds raised by the student’s own business skills in promoting and managing that stand were matched by local restaurant entrepreneur Tim Shugrue, himself a Lake Havasu High School graduate who contributes his success to the school’s business program. “I came away with a real drive,” Mr. Shugrue said of the High School’s business program, “and I still touch back on some of the ideas that I learned in that program.”
Mr. Jason Reinhardt, the instructor responsible for teaching three of the courses in Lake Havasu High School’s business program, felt the need to take his students to the next level in their education. “To bring their learning
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