21 Aug 1-SETUP: COMPANY NAME (VERSION #5) WRITE DOWN THE NAME OF YOUR COMPANY.
1-SETUP: COMPANY NAME (VERSION #5)
WRITE DOWN THE NAME OF YOUR COMPANY.
VISION: COMPANY VISION (VERSION #5)
WATCH START WITH WHY BY SIMON SINEK, HTTPS://YOUTU.BE/IPYECLTXPXW, AND WRITE DOWN A FIRST DRAFT OF YOUR COMPANY VISION. YOUR VISION SHOULD BE A SHORT SENTENCE OR TWO THAT DESCRIBES HOW THE WORLD WILL BE DIFFERENT BECAUSE YOUR COMPANY EXISTS. IN OTHER WORDS, THE IMPACT ON THE WORLD THAT YOU WANT TO HAVE WITH YOUR COMPANY.
Vision = After You – Before You = Impact
MARKETING: COMPANY BRAND STORY (VERSION #2)
WRITE DOWN YOUR COMPANY BRAND STORY. MAKE IT SHORT AND SWEET…SPECIFICALLY:
- What you do
- Who you do it for
- What makes you different
PRODUCT PLANNING: PRODUCT LIFE CYCLE (VERSION #1)
Watch https://www.youtube.com/watch?v=5B3Mu8dqXlE, and write down where in the product lifecycle, your product is.
If applicable, write down the most important thing that you need to focus on to be ready for the next step.
PRODUCT PLANNING: CROSSING THE CHASM (VERSION #1)
Watch https://www.youtube.com/watch?v=Y-97AXOPzJo and, if your company is launcing something that is new and innovative that requires significant change for your customers, write down whether your customer are:
- Innovators
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