22 Aug Competency This project allows you to demonstrate your mastery of visua
Competency
This project allows you to demonstrate your mastery of visual communication concepts discussed in this course.
Instructions
You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice.
The board of directors has asked you to assemble four video presentations and one instructional document to submit for their review. They have asked that the total video presentations’ length be under three minutes, and that you present visual examples while verbally explaining the main points of the analysis. They have asked
that your finalized videos be uploaded to YouTube for each of the board members to view at their convenience. You are reminded that four separate YouTube links need to be submitted for their review, along with your instructional document for the communication team.
Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.
Visual Campaign Elements:
- Create two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to both your targeted U.S. viewers and to your targeted viewers from the other global country of your choice.
Both of these documents should strategically utilize the following visual communication elements:- color
- lines
- balance
- contrast
- Create your video presentation for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might
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