22 Aug WRITE DOWN THE NAME OF YOUR COMPANY
WRITE DOWN THE NAME OF YOUR COMPANY.
VISION: COMPANY VISION (VERSION #6)
WATCH START WITH WHY BY SIMON SINEK, HTTPS://YOUTU.BE/IPYECLTXPXW, AND WRITE DOWN A FIRST DRAFT OF YOUR COMPANY VISION. YOUR VISION SHOULD BE A SHORT SENTENCE OR TWO THAT DESCRIBES HOW THE WORLD WILL BE DIFFERENT BECAUSE YOUR COMPANY EXISTS. IN OTHER WORDS, THE IMPACT ON THE WORLD THAT YOU WANT TO HAVE WITH YOUR COMPANY.
Vision = After You – Before You = Impact
MARKETING: COMPANY BRAND STORY (VERSION #3)
WRITE DOWN YOUR COMPANY BRAND STORY. MAKE IT SHORT AND SWEET…SPECIFICALLY:
- What you do
- Who you do it for
- What makes you different
SERVICES: VERSION#1
Write down a service that you could add to your portfolio. Remember that services are:
- Intangibile. You cannot hold or touch a service unlike a product.
- Can’t see it, feel it, and even test it prior to purchase.
- Inseparabile. Services cannot be separated from the service provid
- provided and consumed at the same time in the same location
- Perishabile:Can’t be stored and sold the following day or at some other time
- Variable:The more your business relies on humans to provide services (instead of automation), the more susceptible you are to variability.
While manager focus on process improvement for product, manager focus on consistency for services.
Write down specifically what you believe that customers will expect. Wordslike quality or ease are NOT specific enough.
What specifically will you do to maintain and measure consistency of service?
GLOBAL MARKETING VERSION #1
In taking your company global, what specific issues will you have, if any with:
- Demand
- Are there any cultural, politcal or regional issues that would make your product undesireabl
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