22 Aug DUE IN 16 HOURS – 250 WORDS EACH – 4 DISCUSSIONS BUS691
DUE IN 16 HOURS – 250 WORDS EACH – 4 DISCUSSIONS
BUS691
Glass Ceiling
Define and describe the glass ceiling. Summarize the reports/research results of the glass ceiling’s impact on women. Have you faced barriers similar to those described or observed others’ experiences with any of these barriers? Give an example to illustrate.
Navigating the Labyrinth
As the textbook indicates, the Glass Ceiling has become more of a Leadership Labyrinth. What are some best practices, both organizationally and individually, that can help women leaders navigate this labyrinth and attain more leadership positions within organizations? Does the burden of making changes in the representation of female leadership fall upon businesses and organizations or on individuals, and why?
Buyer Behavior
The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
Customer Needs
Visit GE Healthcare (Links to an external site.)Links to an external site. (http://www3.gehealthcare.com/en). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?
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