QuestionSLP2-5 SEEN BELOW. BUSSLP2, BUSSLP3, BUSSLP4, BUSSLP

SLP2-5 SEEN BELOW. BUSSLP2, BUSSLP3, BUSSLP4, BUSSLP5

BUSSLP2

In Module 2, you will continue with the scenario and simulation you began in the Module 1 SLP.

REQUIRED READING

SCENARIO CONTINUATION:

SLP2 – It’s New Year’s day, 2016. You just had a great New Year’s Eve celebration. You have finished

analyzing the performance of Clipboard Tablet Co. in a great report that you turned in a few days early to

Sally Smothers. Now you are ready to charge ahead into the future.

As you turn on the TV and try to open your eyes, you notice something strange. The TV commentator is

saying something about New Year’s Day, 2012. You are now wide awake and listen more carefully. Yes,

she said 2012. But that can’t be. You look around and everything looks different. Yes, it’s true; it’s New

Year’s Day, 2012. Time has rewound – a Time Warp, like the guy in the movie “It’s Groundhog Day.”

You realize that you get to make the decisions for Clipboard Tablet Co. starting with 2012. Perhaps you

can do better than Joe Schmoe.

You decide to determine the prices and R&D allocations and whether to discontinue any products over

the next four years: 2012 – 2015. At the beginning of each year, you will determine your pricing, your

R&D allocations, and if you want to discontinue any products. You make your decisions and time

advances to the end of that year. You look at the results and see what happened. You keep track of your

decisions and make notes about your reasoning and analysis of the data. You collect and keep the data

for later analysis.

You run the Marketing of Clipboard Tablet Co. through the end of 2015. It is now 12/31/2015, New Year’s

Eve. What is your total Score? Did you do better than Joe Schmoe?

You decide to organize your notes about your decisions, your analysis, and your reasoning into a report,

which you think will help you move ahead into 2016 (finally!!, you get to move ahead into 2016 – weren’t

you at this point in time once before??)

ASSIGNMENT

Run the Clipboard Tablet Co. simulation with your strategy, making decisions year by year for prices and

R&D allocations.

http://forio.com/simulate/jelson/tablet­development­sim­1/simulation/

Please turn in a 4 to 6 page paper, not including cover and reference page, in which you:

Write a report that shows your decisions and the results. Discuss why you did better or worse than Joe

Schmoe.

KEYS TO THE ASSIGNMENT

The key aspects of this assignment that should be covered and taken into account in preparing your

paper include:

As you run the simulation keep track of your decisions and keep track of the results ­ both

financial and marketing. You can copy and paste the results into Excel or into a Word document.

You can also record the information that you get from the Advisor who discusses the market and

compares Clipboard Tablet Co. products to the competition. Make note of the Final Total Score.

You should include your Final Total Score, some tables and/or graphs showing some of the

results. Be sure to explain the differences clearly and using good logic.

Remember that the key here is ANALYSIS.

Time Line Summary:

SLP1

2015: 12/15 hired. 12/30 turned in first report to Sally a few days early. 12/31 – celebrated

SLP2

Time Warp begins: 1/1/2016 WARPS INTO 1/1/2012

You freak out, and then realize you have to make decisions for 2012 – 2015.

1/2/2012 input decisions for 2012

1/2/2013 input decisions for 2013

1/2/2014 input decisions for 2014

1/2/2015 input decisions for 2015

12/31/2015 – you have gone through all four years, and you write your report to summarize how

you did. You are hoping that you will wake up tomorrow and it will be 2016.

ASSIGNMENT EXPECTATIONS

Your paper will be evaluated on the following seven (7) points:

Precision ­ Does the paper address the question(s) or task(s)?

Breadth ­ Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?

Depth ­ Does the paper address all elements of the topic in sufficient depth? Does it include and

apply the background readings and other background resources? Are they included as

references?

Application ­ Are the concepts of the module appropriately applied to the subject organization?

Organization ­ Is the paper organized in a coherent and systematic manner? Are headings

included in all papers greater than 2 pages?

Clarity ­ Is the writing clear and the concepts articulated properly? Are paraphrasing and

synthesis of concepts the primary means of response to the questions, or are thoughts conveyed

through excessive use of quotations?

Referencing (citations and references) ­ Does the paper use citations and quotation marks where

appropriate? Are all references listed in the bibliography used and referred to via citation?

TIPS AND SUGGESTIONS

Please note the following tips or suggestions:

Include a cover page and reference page, in addition to the 4 ­6 pages of analysis described

above.

Include headings for all papers greater than 2 pages (basically all papers), but do not use

headings as ”space fillers.”

Cite AND reference all sources that you use in your work, including those that you do not quote

but paraphrase. This means include citations and quotation marks for direct quotes of more than

5 words, and citations for that information which you have ”borrowed” or paraphrased from other

sources.

BUSSLP3

BACKGROUND

In Module 3, you will continue with the scenario and simulation you worked on in the Module 1 and

Module 2 SLPs.

REQUIRED READING

SCENARIO CONTINUATION:

It’s New Year’s Day, 2016. You just had a great New Year’s Eve celebration; you finished analyzing the

performance of Clipboard Tablet Company and are ready to charge ahead into the future. As you turn on

the TV and try to open your eyes, you notice something strange (again). The TV commentator is saying

something about New Year’s Day, 2012. You have a sinking feeling, and sure enough, it’s back to

1/1/2012. You realize that you are in Time Warp 2.

This time you decide to do your decision making differently. You are going to use a technique that you

became familiar with last year, CVP analysis. And you are going to decide all of your decisions at once.

No feeling your way through it this time. You are going to make all of your decisions now, for the next four

years and just cruise through it this time.

You analyze the results of your first set of decisions that you made in Time Warp 1, from 2012 to 2015.

You have the data, you kept it all. But now you are going to use CVP analysis to help you determine your

new strategy. And you have a tool to use, the CVP Calculator.

You analyze the results using CVP and develop your complete four year strategy. You decide to make

notes about your analysis and your reasoning process; just in case you have to do this again (You are

praying that you can finally move ahead this time when you get to 2016.)

You finish your report that shows your strategy that you are going to use these next four years during

Time Warp 2. And stop and take a big breath before you move ahead into 2012.

(In other words – don’t run the simulation, yet. Just turn in this report.)

ASSIGNMENT

Please turn in a 4 to 6 page paper, not including cover and reference page, in which, after again

reviewing and analyzing the results that you got in SLP2 (Time Warp 1 decisions), you develop a revised

strategy and make a case for this new strategy using analysis and relevant theories.

KEYS TO THE ASSIGNMENT

The key aspects of this assignment that should be covered and taken into account in preparing your

paper include:

The revised strategy consists of the Prices, R&D Allocation %, and any product discontinuations

for the X5, X6, and X7 tablets for each of the four years: 2012, 2013, 2014, and 2015.

You must present a rational justification for this strategy. In other words, you must Make a Case

for your proposed strategy using financial analysis and relevant theories.

Use the CVP Calculator and review the PowerPoint that explains CVP and provides some

examples.

You need to CRUNCH some numbers (CVP Analysis) to help you determine your prices and

R&D allocations.

Make sure your proposed changes in strategy are firmly based in this analysis of financial and

market data and sound business principles.

Present your analysis professionally making strategic use of tables, charts and graphs.

TIME LINE SUMMARY

SLP1

2015: 12/15 hired. 12/30 turned in first report to Sally a few days early. 12/31 – celebrated

SLP2

Time Warp 1 begins: 1/1/2016 WARPS INTO 1/1/2012

You freak out, and then realize you have to make decisions for 2012 – 2015, which you do.

12/31/2015 – you have gone through all four years, and you write your report to summarize how

you did. You are hoping that you will wake up tomorrow and it will be 2016.

SLP3

Time Warp 2 begins: 1/1/2016 WARPS INTO 1/1/2012 (Again)

Now its 1/1/2012: you decide to use CVP analysis and develop a four year plan for your strategy.

You analyze the results of your first decisions in Time Warp 1 and make notes. You use the CVP

Calculator to help you develop your strategy and you make more notes explaining your logic and

your analysis. Then you take a short breather before you start in again tomorrow.

ASSIGNMENT EXPECTATIONS

Your paper will be evaluated on the following seven (7) points:

Precision ­ Does the paper address the question(s) or task(s)?

Breadth ­ Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?

Depth ­ Does the paper address all elements of the topic in sufficient depth? Does it include and

apply the background readings and other background resources? Are they included as

references?

Application ­ Are the concepts of the module appropriately applied to the subject organization?

Organization ­ Is the paper organized in a coherent and systematic manner? Are headings

included in all papers greater than 2 pages?

Clarity ­ Is the writing clear and the concepts articulated properly? Are paraphrasing and

synthesis of concepts the primary means of response to the questions, or are thoughts conveyed

through excessive use of quotations?

Referencing (citations and references) ­ Does the paper use citations and quotation marks where

appropriate? Are all references listed in the bibliography used and referred to via citation?

Include a cover page and reference page, in addition to the 4 ­6 pages of analysis described

above.

Include headings for all papers greater than 2 pages (basically all papers), but do not use

headings as ”space fillers.”

Cite AND reference all sources that you use in your work, including those that you do not quote

but paraphrase. This means include citations and quotation marks for direct quotes of more than

5 words, and citations for that information which you have ”borrowed” or paraphrased from other

sources.

BUSSLP4

BACKGROUND

In Module 4, you will continue with the scenario and simulation you worked on in the Module 1, Module 2,

and Module 3 SLPs.

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