Chat with us, powered by LiveChat Business                      Type of service: Coursework                      Spacing:                          Double spacing                                                                    Paper format: | Writedemy

Business                      Type of service: Coursework                      Spacing:                          Double spacing                                                                    Paper format:

Business                      Type of service: Coursework                      Spacing:                          Double spacing                                                                    Paper format:

Business

Type of service:
Coursework

Spacing:
Double spacing

Paper format:
MLA

Number of pages:
3 pages

Number of sources:
5 sources

Paper detalis:

I am part of a  group project for school. As a group we decided to look at Nike,  specifically the shoe industry of the business, and look at Adidas as  their main competitor.
The part I was assigned is as follows:
External analysis:  How attractive is the industry in which the firm is  competing?  How important are the broad environmental trends (and what  are they).  What does a 5-forces analysis look like? How does the  company compare with the industry average?
Internal analysis: What does the inside of the firm look like?  For  Example, what is the company culture? Is there anything unique about the  Board of Directors and the Top Management Team?  What are the company’s  resources? (recall the VRIO framework) Capabilities?  What can you say  about the firm’s value chain?  Make sure you include financial resources  in your VRIO analysis.
These are the professor’s instructions:
The introduction from the professor was: Your group project this  semester is to take a publicly traded company; perform an analysis of  their performance over the past 3 – 5 years and then to make strategic  recommendations to the CEO concerning the next 3 – 5 years.  In doing  so, you will not only need to analyze the industry in which they  compete, but also determine how the firm can gain or maintain a  competitive advantage, and identify macro-environmental opportunities  and/or threats.
Your analysis will be based on research from secondary (published)  information that is available about your company.  The company assigned  to you is publicly traded and therefore there is plenty of information  available.  Your job is to select the relevant information about the  firm (and the industry), and analyze (not describe) what has happened to  the firms over the past 3-5 years.  You must include footnotes which  show the sources of information (citations) that you used in your paper.

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