25 Aug Assignment Preparation Complete the following:
Assignment Preparation
Complete the following:
- Choose a restaurant as your hypothetical client for the project. The course project information describes the criteria to make this choice. Note that you need to keep the same client throughout all assignments in this project, and throughout the course.
- Complete your initial post for the unit discussion. This will help you prepare for the assignment.
Before you begin Part A (restaurant description) of this assignment, brainstorm about the restaurant itself. Take 15–30 minutes to note as many details as possible about who its main patron groups are and what makes the restaurant attractive to these people. You can do this by visiting the restaurant itself, visiting the Web site, and/or by recalling from memory. A few key questions include:
- What kind of restaurant is it? (Fast food? Ethnically-themed? Family-friendly? Casual or high-end?)
- What are some patron demographic groups who would be likely to order food here?
- When do they do most of their business? (Breakfast, lunch, dinner, or late night?)
- Where would the patrons be and what would they be doing, if they decided to order online from this restaurant?
- When or how might the patrons be distracted or need to look away from the screen, if they are placing an online order? Do they need to confer with others?
Note: You do not need to submit these brainstorming notes; use them to write the paragraphs described in Part A.
Assignment Instructions
Part A: Restaurant Description
Identify characteristics of your chosen restaurant that should inform your design of this online food ordering system.
- State the name of the restaurant and the URL of its Web site. (If the restaurant has no Web site, provide the link to an official social media page or to the online menu.)
- Create a concise description of the restaurant, based on your brainstorming notes. Aim to write one or two paragraphs, choosing only the key details to provide a complete picture of the restaurant environment.
Part B: User Research Plan
If you were actually building this ordering system, you would spend a lot of time conducting this research. For the purposes of this assignment, develop a plan as though you were going to do that hypothetical research. You would want to learn which groups of people are likely to visit this ordering system, what is important to them, and what they need to accomplish. In Unit 2, you will be developing a single, brief persona based on some of the ideas you generate here.
Create a plan for how you would identify users, their roles and tasks, their motivations, and their expectations for the restaurant experience. Please be sure to read or review all resources in the unit studies before you begin. Using Sherwin’s 2013 article, “A 5 Step Process for Conducting User Research,” as a guide, write a plan that addresses all of the following:
- Explain what you think you already understand about your users.
- What are there gaps in your understanding that need to be filled so that you can design a user experience that will meet their needs?
- State your goals.
- What (hypothetically) would you hope to accomplish in your user research?
- How will you make this a vital part of the design process? Explain.
- Develop a set of research questions to find out what users would expect from your interface.
- Consider what you need to know about your users to build personas and design an engaging user experience, following the five-step process described in the Sherwin article.
- Formulate these priorities into questions that would be answered by representative patrons. Some sample questions are provided in steps 1–4 in Part 2 of Goltz’s 2014 article, “A Closer Look at Personas.” These may give you some ideas and you can modify them to meet your needs in addition to adding your own questions.
- Develop a user research method for learning what users will expect from your interface.
- How will you ask these questions—interview, surveys, or other methods?
- Are there other methods that you might use to get answers to your questions?
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