25 Aug Cassette Tape Every product on the market has a life span (Wh
- Jamie
- Cassette Tape
- Every product on the market has a life span (White, 2019). Each one moves through an introduction phase, a growth phase, a maturity phase, and a decline throughout its life. One example of a product that has gone through all of these stages is the cassette tape. The cassette tape and cassette player were first introduced to the European market in 1962 by the Phillips Company of Eindhoven (Cassette Tapes, 2017). The compact cassette was originally developed for transcription purposes, and users quickly realized that they could use it to record music (West, 2013). The growth phase then began just a couple years after the introduction. The primary events that marked this phase were in the mid 60’s. During this time, the cassette tape was introduced to the United States, tape players began being installed in cars, and sound quality improved.
- The cassette player then hit its maturity phase in the late 70’s and throughout the 80’s. The boom box and Walkman became popular during this time and the accessibility and convenience of the cassette tape became unmatched. Cassette tapes became the primary way to listen to music during this time. People now had a way to listen to their music whenever and wherever they wanted. Following its peak in the late 1980’s, the market for cassette tapes dropped sharply in both Western Europe and North America (Burr, 2017). Throughout the 90’s, the cassette tape was surpassed by the CD. With technology advancing, the CD presented a better sound quality and larger storage space. They could be installed into computers, and consumers could skip whole tracks instead of having to fast forward and rewind through every song. The production of cassette tapes rapidly declined throughout the 90’s because of this. Then by the early 2000’s, they were no longer used by music companies at all.
- Carmen
- Heelys/Shoes
- The product life cycle consists of four stages; market introduction, growth, market maturity, and decline (White, 2019). Product life cycles are representations of faddish items and trends. When a new product hits the market, it takes time for it to grow in popularity. Once it has grown to a certain point, the product will become mature and sales will plateau. After this plateau, the product loses its popularity and begins to decline.
- For this week’s discussion post I chose the product Heelys. Heelys was a shoe that had a removable wheel in the heel which you could place in there and skate around. Heels made it easier for kids to travel around and go skating without the hassle of having to change their shoes. Kids would simply have to place the roller wheel into the heel of the shoe and they could begin skating. Heelys did not require too much balance such as rollerblades due to the wide wheel. Heelys are still around today, but they are not in high demand. Heelys have been through all stages of the product life cycle.
- Heelys were invented in 1999 by Roger Adams (ShoeKid, 2016). Adams created the concept and started designing prototypes. By early 2000, Adams had patented Heelys and begun the market introduction in the late 2000’s. Heelys started to grow in 2004 when they started creating new designs. According to Ross (2004), “Adams’ 700-employee company posted sales of $32 million last year, and is poised for more growth” (para. 13). This was due to the company selling their product in over 30 countries. Heelys were predominately popular in the United States, Canada, and Asia. Heelys reached their maturity in 2006 where their sales had plateaued and the product fad started to phase out (jonbecker, n.d.). Heelys were not in high demand as certain areas actually banned people from wearing them due to the accidents they could cause. In 2007 the company sales started to decline due to competition with other sports brands such as Adidas’ rollerblades.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.