26 Aug Define your difference: USP – what is your uni
The Marketing Plan should be based on the following structure:
- Executive Summary
Vision statement
Value proposition
Positioning statement
- Marketing Situation
Industry analysis (description of your industry)
Identify your customers – ideal clients.
- What is their demographic profile?
- What are their values, interest, choices?
- How do they like to do business (online, face to face, etc.)?
- Where are they located?
- Why would this person buy your product or service?
Competitive analysis (your competition):
- Where are they located?
- How long have they been in business?
- What are their target markets?
- What are the unique selling points?
- What are the strengths and weaknesses?
- Analyze your business
SWOT
Define your difference: USP – what is your unique selling point?
What is your elevator pitch?
- What is your customer journey?
AIDA:
Attention
Interest
Desire
Action
Loyalty
- Action plan;
Marketing budget
Marketing team
Pricing strategy
Public Relations strategy
Social media strategy
Advertising strategy
After-sale strategy
Monitoring and measuring strategy
- Marketing budget/financials
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