27 Aug Marketing plan for solar powered car seat covers. The ma
Marketing plan for solar powered car seat covers. The marketing plan should cover all of the following topics: 1. Marketing plan 2. Goals and objectives 3. Primary target market 4. Product strategy 5. Positioning strategy 6. Pricing strategy 7. Distribution/supply chain strategy 8. Integrated marketing communication objectives 9. Consumer-oriented integrated marketing communications strategy 10. Advertising and media strategy 11. Publicity and sponsorship marketing strategy 12. Consumer sales-oriented promotion strategy 13. Personal selling strategy 14. Channel/retailer targeted marketing communication strategy 15. Structural issues 16. Formal controls 17. Marketing audits/Contingency planning
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