01 May Question: Since most of you live in the same area or share the same ZIP code, your instructor may assign yo…
Since most of you live in the same area or share the same ZIP code, your instructor may assign you different ZIP codes within the same city or different towns or cities. Your instructor may assign you to teams or have you work as an individual. Your instructor may require a written report, or have you make a presentation to the class. Your report or presentation should cover the following points:
If findings are presented to the class, be prepared to compare and contrast their type of business with your area.
- Identify the ZIP code / city / state that you have selected.
- Provide the following information from this site:
- Population (last Census count or using the drop-down box, the projected population for the last year)
- Household information
- Using the different tabs to the left of the page, give the following information:
- Average age
- One piece of information about business and industry for this area
- Education
- Housing and household size
- Income
- Origins and Language
- Veterans
- One additional piece of information that you might find interesting or valuable
- Using this information and data, what is one type of retail business that would be appropriate for this area?
- Explain your answer using at least two components of the marketing mix.
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