07 May HOW CAN YOU SHIFT THE BATTLEFIELD TO YOUR ADVANTAGE?
Three Basic Archetypes
New Business Attacker
Incumbent Responding to a Single Major Disruptor
Complex Incumbent Responding to Multiple Disruptions
Basic Structure
What is the starting situation and industry context? (Constraints
What is the nature of the disruption (Supply, Demand, or Marketplace)?
As an attacker how are you capitalizing? As a defender how are you responding?
What in the next major move in the industry? How can you shift the battlefield to your advantage?
The preponderance of your paper should be focused on the recommendations and supporting logic/evidence.
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