07 May HOW CAN YOU SHIFT THE BATTLEFIELD TO YOUR ADVANTAGE?
Topic: Uber Vs Cabs: Defend why Uber is or is not disruptive based on Clayton Christensen vs Robin chase
Reference style: APA
Word Count: 3000 words
Duration allowed: 48 Hours
Order description
3,000+ words analyzing a pre-approved case or industry.
Examples of acceptable cases for analysis include: Uber versus cabs.
You need to show how the theoretical models for disruption inform the actions of either an attacker or an incumbent.
Three Basic Archetypes
New Business Attacker
Incumbent Responding to a Single Major Disruptor
Complex Incumbent Responding to Multiple Disruptions
Basic Structure
What is the starting situation and industry context? (Constraints
What is the nature of the disruption (Supply, Demand, or Marketplace)?
As an attacker how are you capitalizing? As a defender how are you responding?
What in the next major move in the industry? How can you shift the battlefield to your advantage?
The preponderance of your paper should be focused on the recommendations and supporting logic/evidence.
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