03 Sep slogan help for advertising class
Writing Assignment 2—Headlines, Slogans & Taglines (60 pts)
The goal of Writing Assignment 2 is to practice writing headlines, slogans, and taglines.
Focus on chapters 16, 17, 21, 22, and 23. I provide some of the page numbers for the writing techniques, though you are expected to read all of the chapters assigned in the readings.
Writing Assignment 2 requires you to write 10 total headlines, slogans, and/or taglines using the following techniques.
(1) Parallelism (pp. 197, 223)
(2) Misdirection (pp. 199)
(3) Repetition (pp. 203, 224)
(4) Opposition (pp. 204, 223)
(5) Omission (p. 209)
(6) Use client specifics (p. 210)
(7) Pun (pp. 212, 224)
(8) Draw a distinction (p. 216)
(9) Say it wrong/reversal (pp. 254-263)
(10) Metaphor (pp. 224, 264-284)
(a) Think of it as ___________.
(b) It’s like a __________.
(c) It’s like a __________ for your ___________.
(d) If it were a __________, it would be a __________.
(e) If ________ and ________ blank had a baby, it would be _________.
GUIDELINES
Your clients for this assignment are:
· Mattress Firm
· KFC
· American Eagle
· Bigelow Tea
· The Water Project
You will write two headlines, slogans, and/or taglines for each client.
When you get to (10) Metaphor, you will fill in the blanks for letters a-e with examples of metaphors for one client.
CRITERIA
Your assignment will be graded on a 60-point scale.
(1) Parallelism (6 pts)
(2) Misdirection (6 pts)
(3) Repetition (6 pts)
(4) Opposition (6 pts)
(5) Omission (6 pts)
(6) Use client specifics (6 pts)
(7) Pun (6 pts)
(8) Draw a distinction (6 pts)
(9) Say it wrong/reversal (6 pts)
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