04 Sep Principles Of Marketing
In this unit you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company.
Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis)
Assignment Parameters
- Accurate description and reference of all concepts and theories learned from the course material.
- Practical examples of concepts that lead to a continuing interest in the topic.
- Synthesis of concepts and theories from other course activities.
- Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
- Properly cited sources using APA 6th edition.
- Ensure use of the assignment rubric, template, and guidelines (attached)
Assignment Objectives
- Determine a product offering using the marketing mix.
- Prepare a strategic marketing plan.
- Conduct an internal and external analysis of the industry.
- Conduct a competitive analysis.
- Understand the marketing mix in order to devise a strong strategic marketing plan for an organization.
- The internal analysis (company history)
- Market Description (competitor’s analysis)
- Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion)
- The environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats)
Marketing Plan Section II
- Objectives and issues: at least 2 objectives (specific and measurable)
- Marketing Strategy:
- Branding
- Positioning
- Target Market (Market Segmentation)
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.