06 Sep Mktg 496 Eastern Classic(4 Pages)
Topic ：Eastern Classic company， Redlands, CA ，USA
Part 4
Strategic Plan
“Big idea”
Message
Explanation and justification of message
Consistent layout design and mandatory inclusions
Examples of message and graphics
Promotions
Explanation and justification of promotions
Examples of promotional tools
Media
Media Chart of all running Marketing Communications advertising and promotions
Measurement
How will we measure the success
o Benchmark and success measurement
The format of the homework is in the file and And modify the previous part. The requirements are need to outline more. Paragraphs hide facts. Need more information on competition. For part 1, 2, 3.
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