rhetorical analysis

Purpose: To write a rhetorical analysis on a visual argument. You will be focusing on how the creator is effective or ineffective on meeting the rhetorical situation of your chosen visual argument. Audience: The audience is your professor and classmates. Sources: In addition to the image you analyze, you must use at least two other sources, and you must accurately give credit for the information you use from those sources. This means you will have a total of 3 sources for this assignment, but you should not exceed 6. Length: The essay should be 3+ pages.

Format: Prepare your essay in APA style (for extra points). Assignment: Write a thesis-driven rhetorical analysis. This essay is not a summary of the

visual argument, nor is it your personal reaction to the subject of the author’s argument, but

rather it is an analysis that should reflect a close reading of a text that demonstrates how the

author seeks to convince or persuade the audience.

A successful rhetorical analysis essay should focus on the following aspects of your chosen

argument:

 The purpose of the argument

 Who makes the argument

 The audience of the argument

 The appeals of the argument Pathos, Ethos, and Logos

 The arrangement and media of the argument

 The style of the argument

Topics This assignment is limited to three possible topics. Choose one of the options listed below: Option 1: Billboard Advertisements

Analyze one of the billboard advertisements for its immediate and broader contexts: its purpose, its target audience and how the ad identifies them, its cultural context and how the brand fits-in with the specific locale/site in order to create positive exposure. What message does the photo convey, and how does it communicate this message to viewers? Option 2: Commercials

Analyze one of the television commercials for its immediate and broader contexts: its purpose, its target audience and how the ad identifies them, and its cultural context. What message does the commercial convey, and how does it communicate this message to viewers? Option 3: A Children’s Book

Analyze a children’s book of your choice (with choice approved by instructor). How do the author and illustrator present the lesson in a way that is appropriate for and appealing to the audience? Choose – and have approved – a children’s book that is appropriate for reading

aloud to very small children. The story must be one that includes a lesson (such as the value of sharing or the importance of imagination or why children should go to bed on time). It must include images as well as text for you to analyze, and it must be readily available from libraries and booksellers. Deadlines and Submission Methods Week 3 – Provide a copy of your chosen item that meets one of the three options. You will be completing the Rhetorical Analysis Worksheet. Week 4 Thursday, September 19, 2019– Visual Rhetorical Analysis Outline due by 11:59 PM. Sunday 22, 2019 – First Draft of Visual Rhetorical Analysis (Introduction and two body paragraphs) due by 11:58 pm. Week 5 – Peer-Edit of Final Draft of Visual Rhetorical Analysis essay (Should contain a new body paragraph and conclusion). Sunday October 6, 2019 – Final Draft of Rhetorical Analysis Essay Due via TurnItIn and an Assignment folder in BlackBoard by 11:59 pm.

Grading Criteria: The following grading rubric will apply to this essay:

Element

Excellent

A 25-22.5 points

Good

B 22.25-20 points

Acceptable

C 19.75-17 points

Marginal

D 17.25-15.75

Poor

F 14.75-

Focus: 25%

Effectively addresses the

writing task in a thoughtful

and organized manner

Addresses the

writing task in a

thoughtful manner

with some errors in

organization

Addresses most of

the writing task

with some errors in

organization

Some errors in

addressing the

writing task and

some issues with

organization

Does not address

writing task and/or

substantial issues

with organization

Logic: 25%

Consistently and accurately

interprets evidence, draws

warranted conclusions,

analyzes alternative

perspectives, and evaluates

where appropriate

Accurately

interprets evidence,

draws warranted

conclusions,

analyzes alternative

perspectives, and

evaluates where

appropriate

Accurately

interprets

evidence, draws

warranted

conclusions, some

analysis and

evaluation of

alternative

perspectives

Some

interpretation of

evidence, draws

conclusions, little

analysis and

evaluation of

alternative

perspectives

Little/no

interpretation of

evidence,

unwarranted

conclusions, no

analysis or

evaluation of

alternative

perspectives

Style/Correctness:

25%

Consistently uses language

that is precise, varied, and

vivid; employs diverse and

appropriate sentence

structure throughout; No

errors in grammar,

punctuation, and spelling;

MLA/APA formatting is

correct

Uses language that

is precise, varied,

and vivid; employs

diverse and

appropriate sentence

structure

throughout; Few

errors in grammar,

punctuation, and

spelling MLA/APA

formatting is correct

Uses language that

is precise, varied,

and vivid; some

sentence structure

issues;

Some errors in

grammar,

punctuation, and

spelling; some

issues with

MLA/APA

formatting

Language used

needs to be more

precise and varied;

sentence structure

issues;

Many errors in

grammar,

punctuation, and

spelling; many

issues with

MLA/APA

formatting

Language is not

academic in nature;

major sentence

structure issues;

Major errors in

grammar,

punctuation, and

spelling; MLA/APA

formatting incorrect

Research: 25%

Consistently selects

appropriate source material;

correctly integrates outside

source information; cites

information accurately

Selects appropriate

source material;

correctly integrates

outside source

information; cites

information

accurately

Most source

material is

appropriate;

correctly integrates

outside source

information; cites

information

accurately

Some source

material is

appropriate; poor

integration of

outside source

material; incorrect

citation of

information

Inappropriate source

material; poor/no

integration of source

material; incorrect

citation of

information

Total:

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