25 Sep Discussion 12
Wants vs. Needs and Search for Info—Discussion Board Post #12
Pinterest is quickly becoming a player in social media. What was long considered a Facebook, Youtube.com, and Twitter world is quickly changing to include Pinterest as the #4 Web 2.0 tool. I can’t think of a better way to discuss consumers having a need, marketing creating a want, or better yet great marketing turning a want into a need (getting the emotional side to think the purchase is a rational need). Why do I think Pinterest is a big-time player in shopping? Almost every photo is linked to a site where you can purchase that item! I don’t know a lot about Pinterest, or social media in general, but I know enough that this is a huge and growing topic in marketing and is not going away. Please read the three brief articles posted in one PDF above.
Now I want your thoughts—is Pinterest (or any other social media site– Snapchat is on a big-time growth spurt with a younger female demographic) a valuable tool to help consumers make decisions? Why do you feel that way? Five years from now do you think social media will be a bigger tool in terms of discounts/offers and have the ability to make a purchase with one click of the screen? Please share your opinions on how you see this topic evolving.
The infographic attached, based on an IBM sudy, shows a disconnect between what consumers are looking for from businesses on social media (discounts/offers and to buy something!) while businesses have those two items ranked last……
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