02 Oct digital marketing strategies
To prepare for this Assignment:
- Review this week’s Learning Resources.
- Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.
By Day 7
Submit your report. Use the template provided to create your report, making sure to incorporate a minimum of four scholarly sources, properly formatted, as references.
Part 1: Situational Analysis
In this part of the report, you will perform a situational analysis relevant to the particular state or region you selected. Be sure to include the following:
- A brief introduction in which you identify the components of a situational analysis (75–150 words, or 1–2 paragraphs)
- An appraisal of the organization’s environment, including a description of how each of the five Cs pertain to the selected region or state (150–300 words, or 2–4 paragraphs)
- Specifically, provide a detailed description for each C regarding the challenges that Tasty Snack Foods is facing for that component.
- An analysis of how each of the Cs affects decision making for the company (150–225 words, or 2–3 paragraphs)
Part 2: SWOT Analysis
For the second part of the report, you will perform a SWOT analysis on the Tasty Snack Foods gourmet potato chips expansion project. This should include the following:
- An analysis of the organization’s internal and external environmental factors (150–300 words, or 2–4 paragraphs)
- Strengths
- Weaknesses
- Opportunities
- Threats
- A breakdown of the potential traditional and digital marketing strategies based on the SWOT findings (75–150 words, or 1–2 paragraphs)
- What suggestions related to the expansion do you have for Tasty Snack Foods based on this analysis?
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