06 Oct Essay Sustainable Marketing
Describe the sustainability principles marketers can use to operate in a responsible and ethical manner? (Hint: five sustainable marketing principles: consumer-oriented marketing; customer value marketing; innovative marketing; sense-of-mission marketing; and societal marketing).
Criteria Ratings Pts Edit criterion description Delete criterion row
This criterion is linked to a Learning Outcome Main Idea: _4552Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
view longer description. Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
Range
threshold: pts Edit rating Delete rating
10.0 to >7.0 pts Excellent
Demonstrates exceptional insight with two or more supporting references.
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7.0 to >4.0 pts Good
Demonstrates higher than average insight with one supporting references.
_7927
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4.0 to >1.0 pts Poor
Demonstrates average insight with one supporting reference.
_7599
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1.0 to >0 pts Unacceptable
Demonstrates lack of insight into the topic of discussion and does not include supporting references.
blank_2 This area will be used by the assessor to leave comments related to this criterion. pts
/ 10.0 pts
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This criterion is linked to a Learning Outcome Supporting Position and Rationale _9241Position is stated, and rationale is provided.
view longer description. Position is stated, and rationale is provided.
Range
threshold: pts Edit rating Delete rating
10.0 to >7.0 pts Excellent
Clearly states position and provides excellent rationale.
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