12 Oct recommendations for improvement
You are expected to comment on this discussion topic based on your learnings from textbook, PowerPoint slides, and other resources such as articles from google scholar or library. Your comment have to be minimum 150 words. You also must make a comment on at least one other students’ to get the full points for this discussion. Your comment on the other student’s post should be constructive and critical and more than just agreeing with them. Be sure to include strengths as well as recommendations for improvement.
Discussion topic:
Find any marketing stimulus (e.g., advertisement, billboard, Internet “banner”) that you feel has not been getting as much attention as it could and
1. Describe the stimulus;
2. Provide suggestions, based on factors that determine the amount of attention that a stimulus will tend to receive, as to what the marketer might realistically do to increase the amount of attention given. Be sure to consider and discuss the cost and feasibility of such changes (e.g., changing a newspaper advertisement from black and white to color will increase cost dramatically.
Comment on this（150words）
- Describe the stimulus;
The world around us is constantly changing and for all living things to be able to survive and strive every day we must be able to respond to those changes. Any detectable change is called stimulus, our bodies use our senses to react appropriately in every case. It only makes sense for the Marketing world to exploit those facts in a way that benefits them. We live in a world in which a person can have almost anything they want to be delivered right to their front door; a lot of us take advantage of those services on a daily basis. A lot of companies have special trucks, driver’s outfits, etc. but not many, or any that I know include a unique, fun and exciting way of delivery. I saw years ago on a famous TV show when they delivered a mattress from the place called “The Mattress King”, the delivery guy sang a little song while delivering the product to the client, and I thought why not have them dressed in a robe, or cloak, maybe with a crown, and have a theme song play when they deliver the product to the client. It could be a fun, interesting, and memorable way to present the company, that provides good exposure, attracts the attention of neighbors and anyone passing by and a way to increase the curiosity about the product.
2. Provide suggestions, based on factors that determine the amount of attention that a stimulus will tend to receive, as to what the marketer might realistically do to increase the amount of attention given. Be sure to consider and discuss the cost and feasibility of such changes (e.g., changing a newspaper advertisement from black and white to color will increase cost dramatically.
Making the delivering of the product interesting and different provides the company with an extra outlet for their creativity and uniqueness. This way of presenting the product works as a stimulus that paired with others elicits a response in the customer and others around them. The additions will raise the cost of the delivery, but it will be used as an additional marketing tool that plays with different senses. The color, sound, even odor, and texture will all play together to invoke a response in people’s memory that will connect it all to the brand. The changes are not difficult to make, they just require a little preparation, and this way of delivery would be best suitable for a larger product that usually has their own delivery systems set up; props must be purchased and supplied to the drivers, depending on what works with the branding. Another advantage is that if the customer has a question about the product the drivers can provide with an answer or possibly even help with assembly of the item. This way can elevate the customer service provided and show customers that the company cares about them, also can raise brand awareness and loyalty.
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