14 Oct Managerial marketing:
What You Don’t Know About Apple
Read this week’s required article: “What You Don’t Know About Apple”.
In a three-page paper (not including the title and reference pages):
- Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.
- Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.
- Discuss if Apple will succeed without Steve Jobs.
The paper
- Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Text
Read the following chapters in Managerial marketing:
- Chapter 6: Market Segmentation and Target Marketing
- Chapter 7: Product Differentiation and Brand Positioning
- Chapter 8: Market Attractiveness and Competitive Strategies
Article
Carr, A. (2013, April). What you don’t know about Apple. Fast Company, (174), 35-38. Retrieved from the EBSCOhost database.
Clifford, S. (2012, Jul 13). Conservative Nordstrom to sell trendy Topshop fashions. International Herald Tribune, 15. Retrieved from ProQuest
Recommended Resources
Article
Craven, R. (n.d.). The truth about marketing to women. (Links to an external site.) Retrieved from http://www.marketingdonut.co.uk/marketing/marketing-strategy/the-truth-about-marketing-to-women
- The authors explore female buying power and how well male-dominated businesses can understand what women really want
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