21 Oct professor feedback f
See attached and
below is what the professor feedback from the attachment was.
Good work. Narrow down the age range. 18 year-olds may have different preferences, habits and purchasing behaviors than 60 years old. You want to satisfy a segment-first, and once you do that well, you can expand to other segments of the market.
Clarify the geographic location. This should be the area of 100 miles radius from your home address (per the portfolio). You must mention what this area is.
Provide some details about
· Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they wear, cars they drive, etc.
· Psychographic Description: socially responsible, trend setter, fun-seeking, etc.
· Purchasing pattern description: how they use the product, how many times they buy, where do they buy the product, how do they pay for it
· Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. Packaging, etc.)
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