09 May WHICH OF THE FOLLOWING PRODUCTS ESTABLISHED A DOMINANT DESIGN FOR A PRODUCT LINE?
Q19. As a product enters the maturity phase of its product life-cycle one way to extend its life is to engage in incremental innovation. a. true b. falseQ24. Which of the following products established a dominant design for a product line? a. Sanyo’s most advanced flat-panel television monitor b. Compaq’s transportable computer based on the IBM PC design c. The internal combustion engine automobile that ran on gasoline d. The electric pencil sharpenerQ25. Richard Foster’s concept of the defender’s paradox holds that: a. by defending their existing successful innovations companies are actually developing a good offensive strategy b. companies that continue to invest heavily in their successful innovations find that at a certain point the returns on their additional investment drop dramatically c. when companies find their products being challenged by new market entrants their best strategy is to strengthen their weakest products in order to throw the “attackers” off guard d. when cornered defenders can be stronger than their attackersQ26. Schumpeter’s concept of creative destruction holds that: a. when entrepreneurs take over a business they should strive to dismantle the way the business used to be run and implement new innovation-friendly processes b. a natural feature of capitalism is that established businesses cannot keep up with economic changes and entrepreneurial forces drive them out of business c. creative managers need to reinvent themselves constantly d. creative processes in the arts sciences and social systems entail rethinking how things should workQ31. All innovations are rooted in science. a. true b. false
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