marketing plan

Instructions Using the first draft of your marketing plan submitted last week, continue authoring a plan suitable for the client. Use instructor feedback to continue with strategy formulation and tactic development.

Translate the strategy and tactics into written form. Include graphics as necessary, such as site content examples, landing page mock ups, merchandise or media collateral mock ups, scripts, a campaign/content publishing calendar (required), a diagram, a flow chart, an infographic, etc.  Proofread, proofread, proofread and revise. Keep in mind that proofreading is not just about grammar, spelling and punctuation. It’s also about flow, logic and thoroughness.  A final draft of the marketing plan will be due at the end of the week.  The final draft is most important since it goes directly to the client. Therefore, it is assessed differently.

Please be aware that resubmitting the Week 3 draft, or making relatively few changes, will not earn the same score as was earned in Week 3.

Checklist Continue refining the first draft of your marketing plan Complete all writing, formatting, graphics creation, appendix creation, and other activities as needed Edit and proofread the plan thoroughly multiple times Submit the final draft below by Sunday deadline