07 Jan Interpret market trends and developments
assessment 1
Question 1:
https://quoracreative.com/article/mobile-marketing-statistics
Using Article 1 and 2 above write at least one paragraph on the following;
1. The demographic or economic factors analysed and why they are important
2. The main statistical analysis techniques used
3. The effectiveness of this statistical analysis in analysing the data
4. The outcomes of the research
5. How this information can be used by you in development of your business.
Question 2. Read Deloitte Global Mobile Consumer Survey report and analyse and explain demographic and economic factors (two of each) that influence the way people use mobile devices.
Question.3. Compare three use of mobile devices between two countries in the Report.
Question 4. Read the following article;
https://www.skillsyouneed.com/num/simple-statistical-analysis.html
a. How can we use different methods of statistical analysis to measure market trends in mobile device usage?
b. Research and provide the links to two further relevant websites.
Assessment 2
1. Review a secondary research source with statistics and qualitative market information about your business which is Bliss Balls. Using 3-4 headings in the article, write a sentence for each comparing your assumptions, preferences or expectations to those in the article.
Write 2 questions using qualitative analysis for this situation.
, then ask each of your classmates each question and record their answers. (i should just make a answers)
2. From the information above in Question 1, write at least two sentences to summarise the responses
3. Chose one of the qualitative research parameters from your Learning Guide and write at least three sentences as to how this approach could be used to analyse an industry trend.
4.Considering your answer in Question 3., write at least one sentence describing how this qualitative research can be manipulated so that your answers to produce a outcome that you want to see.
5. Snowball sampling: In this activity you will need to ask three people, three questions relating to your product or service to gain qualitative research insights. The first person will be chosen by you and then they will choose the next person for you to interview, then you will repeat that process. You will also need to ask the following question, then two of your own questions.
The question you must ask is: What do you enjoy most about …?
You must now make two other questions to ask. Record your questions and answers
After the interviews:
Why did you choose the first person? How did this decision affect your results? Discuss and write three sentences.
Assessment 3
Explain following terms (1-2 sentences) and writte example for each from Mobil World Products review:
Scope or Range
Data Measurement Method
Data collation/calculation method
Format in which aggregated information is to be put forward
Data analysis and interpretation
Links to other indicators
Question 2
Using insights from the reports & trends provided and the Mobile World Product review:
• Consider the relationships between the products and their sales performance and current/future trends and forecasts on mobile phone capabilities, consumer usage and benefits reviewed in market reports.
• Determine if each of the MW products are suitable to each of the five Mobile World locations. Write at least five sentences for your answer. You might want to refer to additional information you need to research and analyse to determine accurate cause of current performance
• Recommend two other phone products that would be suitable for a particular store and outline in at least five sentences why you chose these products (back it up from research findings)
• Share your research with your class.
– MW Product review
– MW 1-month performance review
– Deloitte Mobile Consumer Survey 2018
– Deloitte Mobile Consumer Survey 2019
– https://www.shopify.com.au/partners/blog/mobile-design-trends
– https://www.quicksprout.com/mobile-trends/
– https://www.techradar.com/au/news/best-phones-in-australia-2018
Question 3
Using the article titled: 16 mobile market statistics you should know in 2016, analyse on of the sections describing the following:
• Statistic topic
• How information was collected
• The current trend
• The predicted trend
• Implications of this statistic for Mobile World stores
https://mobiforge.com/news-comment/16-mobile-market-statistics-you-should-know-in-2016
Assessment 4
Question.1. Discuss how statistical and qualitative analysis techniques are used in a report to explain the following:
Current business performance
Competitor performance
Potential threats and opportunities.
Write at least two sentences for each answer.
Question.2. Draw diagrams (graphs, figures, sketches) to describe how you can use qualitative and forecasting techniques to document the following:
Success of marketing activities
Over and under-performing products and services and actions to be taken with each
Existing and emerging market needs.
Write a sentence to explain each answer.
Question.3. Draw a graph or chart to demonstrate the current business performance of the Mobileworld stores and their store managers. Based on your graph or chart make two recommendations of actions that should be taken. Write at least two sentences for each recommendation.
Working in pairs, choose two different products or services (one used in 1A or own + another). Discuss with your classmate how trends in any of the parameters discussed has impacted on each of the products and services. Write four sentences to summarise your discussion.
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