13 Jan Market 5
Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:
- Explain the target market and the objective of the marketing campaign.
- Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
- Evaluate the plan’s effectiveness.
- Recommend 2 additional marketing actions that would supplement the company’s existing campaign.
3-5 pages
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