15 Jan Airbnb Case Questions
read the case first then answer the questions Contrast the Airbnb customer value proposition with chain hotels/motels, and single proprietor bed and breakfasts.
- Contrast the Airbnb customer value proposition with chain hotels/motels, and single proprietor bed and breakfasts.
- What are the biggest strengths and weaknesses of chain hotels/motels, single proprietor bed and breakfasts and Airbnb?
- How has the lodging consumer changed?
- How does the Airbnb customer value proposition address this change?
- What key factors are likely to determine the success or failure of Airbnb?
- What recommendations do you suggest for Airbnb to improve its competitive position while mitigating current and future risks?
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