20 Mar Target Globalization
6427The following business scenario that you will use is as follows:
Target, together with its subsidiaries, operates in the United States.
Target is considering global expansion into a specific country of your choice, and this global expansion will be the focus of your PowerPoint presentations from now thru week eight.
The present managers of Target have decided that it is time to plan for a Global expansion in 12 months. To help facilitate the transition over the next 12 months, the company leaders have hired YOU, a private consultant, to help them compile and analyze key business information needed for the global expansion event. Your job over the next 8 week is to help the business executives better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, and strategy aspects of the country.
Note: – You are to use the same country throughout this entire project. Only provide the requested information in the instructions for each week. Wait to give your overall recommendation of whether Target should expand or not to the country of you choice until the final presentation in Week 8.
**For Week 1, your assignment is to describe, discuss, and analyze the key business environment considerations for this new global expansion. Specifically, the corporate-level executives want you to choose one (1) country you think would be appropriate to expand to and give them an overview presentation. You will use this same country throughout the next 8 weeks for the presentations to management, so choose wisely.
You must develop a PowerPoint presentation for this Week 1 assignment that describes and analyzes the points below:
1. Currently, the company relies mostly upon US based sales, however, the executives would like you to recommend a market place outside the US, in order to gain international sales. Present a country that you believe would be advantageous to expand to and explain generally why. (use and incorporate concepts from chapter 1, 2, and 13).
2. What is the cultural environment, the political environment and the legal environment of the country you are considering expanding to? (use and incorporate the concepts from chapters 1,2, and 13. Hint – there is some info in regards to political and legal is chapter 4 if you wish to look ahead).
3. Incorporate at least one chart, graph or table into this presentation. (Don’t forget speaker notes explaining your graph/chart slide)
Length: 5-10 slides
The first slide in the presentation should be the title page.
The last slide(s) in the presentation should be the list of references you used for the assignment in APA format.
Do not count title or reference slides towards the 5-10 slide requirement.
Speaker Notes: Have at a minimum 80-200 words for each slide in the Speaker Notes section of the PowerPoint slides. These speaker notes should thoroughly describe the details of the slide. Since we do not do formal presentations each week, the speaker notes should cover what you would say if you were presenting to a live audience.
Be sure to include citations for quotations and paraphrases with references in APA format and style. Make sure your presentation follows good PowerPoint design principles (e.g., readable font, uses one template, one inch borders around the slides) and contains transitions, builds, and animation when appropriate.
In addition to the textbook material for this course (properly cited within the presentation), you must also use at least three (3) additional academic sources/references (these can be journals, articles, papers, books). Use the SPC on-line library to search for and obtain journal articles for this assignment. Websites and other non-academic references may be used if properly cited in APA format, but these supplemental references are not counted toward the requirement of at least three academic references.
Save the file as a PPT file
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