08 Jul Jeep CherokeeGeneral Brand MarketingReflected in the distinctive, f
Jeep CherokeeGeneral Brand MarketingReflected in the distinctive, fluid lines of an Jeep Cherokee is the brand’s long sporting tradition.Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion. In this assignment, you will be writing a 5 pages paper following APA format, in which you will create a Positioning Statement and Motto for the following brand: Jeep CherokeeUse the information listed above, as well as your own research, to assess the brand by answering the following questions. At the end, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.1. Target Customers/Users- Who are the target customers for the company/brand?- How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?- What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?- What do these target customers’ value?2. Competitors- Who are the brand’s competitors?- What product category does the brand fit into? – What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?3. USP (Unique Selling Proposition)- How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?- What is the brand’s uniqueness?- What is the competitive advantage of the brand? How is it different from other competing brands?- Does the brand have any attributes or benefits that dominate competitors?4. Positioning Statement & MottoDevelop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto.• BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).• BMW Motto: BMW is the ultimate driving machine.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.