06 Dec 15.35Xr15-35 Because television audiences of newsc
15.35Xr15-35 Because television audiences of newscaststend to be older (and because older people sufferfrom a variety of medical ailments), pharmaceuticalcompanies’ advertising often appears on nationalnews on the three networks (ABC, CBS, and NBC).To determine how effective the ads are a survey wasundertaken. Adults over50 were asked about theirprimary sources of news. The responses are1. ABC News 2. CBS News 3. NBC News 4. Newspapers 5. Radio 6. None of the above Each person was also asked whether they sufferfrom heartburn, and if so, what remedy they take.The answers were recorded as follows:1. Do not suffer from heartburn2. Suffer from heartburn but take no remedy3. Suffer from heartburn and take an over-the-counter remedy (e.g., Tums, Gavoscol)4. Suffer from heartburn and take a prescriptionpill (e.g., Nexium) Is there a relationship between an adult’s source ofnews and his or her heartburn condition?
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