09 May Question181. Personal selling lets the salesperson adapt the firm’s mark
Question
181. Personal selling lets the salesperson adapt the firm’s marketing mix to a specific customer. This is an aspect of which marketing mix variable?
A. Price
B. Place
C. Promotion
D. Product
182. is direct spoken communication between sellers and potential customers.
A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
E. Mass selling
183. From the perspective of the four Ps, personal selling is to advertising as
A. mass selling is to branding.
B. Place is to Product.
C. sales promotion is to pricing.
D. warranties are to channel type.
E. geographic terms are to price allowances.
184.refers to personal communication between a seller and a customer who wants the seller to resolve a problem with a purchase.
A. Advertising
B. Sales promotion
C. Publicity
D. Personal selling
E. Customer service
185. Advertising is:
A. the designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs, and circulars.
B. direct communication between sellers and potential customers.
C. any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D. the main form of publicity.
E. All of these are included in Advertising.
186. A popular television show, The Unexpected, achieved skyrocketing ratings after moralist Tom Bowman attempted to have it removed from the air. This is an example of mass selling through
A. advertising.
B. publicity.
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