16 Apr WEEK 1 DQ 1Identify and describe three or more dis
WEEK 1 DQ 1Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.WEEK 1 DQ 2Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?WEEK 2 DQ 1How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?WEEK 2 DQ 2What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?week 3What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?dq 2What are the differences between databases, data warehouses, and data mining? When would you use one over another?week 4 dq 1Discuss the steps and the benefits of a social audit.dq 2In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.WEEK 5 DQ 1What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?WEEK 5 DQ 2Describe what is meant by product mix and provide examples from a Fortune 500 company.WEEK 6 DQ 1What are the characteristics of marketing channels? What three factors should be considered when designing one?WEEK 6 DQ 2What are the benefits of multiple marketing channels? Are there any disadvantages?WEEK 7 DQ 1Define and describe the elements and potential benefits of integrated marketing communication (IMC).WEEK 7 DQ 2Describe what is meant by a flat organizational structure. How would you flatten your organization?WEEK 8 DQ 1Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?WEEK 8 DQ 2At what point does entertainment end and marketing begin? Why did you draw the line there?
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