19 Apr Case StudiesUnit I Case StudyCase studies are an i
Case StudiesUnit I Case StudyCase studies are an important learning strategy in business classes as they provide an opportunity for you to analyze real-life events that have occurred in business and industry. You will examine situations that managers have dealt with in a variety of situations, applying theoretical concepts from the textbook and researching supplemental information that will aid you in responding to the questions. Typically, this will chart the way for a managerial response involving changing the business or corporate strategy.Deliverable for each case study: Respond to each of the questions following the case studies in the book using both theory as well as practical managerial thinking. Support should include not only the textbook but supplemental sources as well. The use of correctly formatted in-text citations and a minimum of three sources that are no more than five years old are required (one of which may be your textbook). Locate the reference page at the end of your case study analysis. Length should be minimally 400 words.Case Study Options for Unit IEvaluate Cisco on page 57 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate Nike on page 29 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate Microsoft on page 93 of the textbook. Respond to each of the questions using theory as well as practicalmanagerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctlyformatted in-text citations within your responses and a minimum of three sources included on the reference page.MBA 5501, Advanced Marketing2OREvaluate Walmart on page 94 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit III Case StudyDeliverable for each case study: Respond to each of the questions following your chosen case study in the book using both theory as well as practical managerial thinking. Support should include not only the textbook but supplemental sources as well. The use of correctly formatted in-text citations and a minimum of three sources that are no more than five years old are required (one of which may be your textbook). Locate the reference page at the end of your case study analysis. Length should be minimally 400 words.Case Study Options for Unit IIIEvaluate Disney on page 178 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate IKEA on page 179 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate Accenture on page 208 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate GE on page 210 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit V Case StudyDeliverable for each case study: Respond to each of the questions following your chosen case study in the book using both theory as well as practical managerial thinking. Support should include not only the textbook but supplemental sources as well. The use of correctly formatted in-text citations and a minimum of three sources that are no more than five years old are required (one of which may be your textbook). Locate the reference page at the end of your case study analysis. Length should be minimally 400 words.Case Study Options for Unit VEvaluate Ritz Carlton on page 379 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate MAYO Clinic on page 380 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.MBA 5501, Advanced Marketing3OREvaluate eBay on page 411 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate Southwest Airlines on page 412 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit VII Case StudyDeliverable for each case study: Respond to each of the questions following your chosen case study in the book using both theory as well as practical managerial thinking. Support should include not only the textbook but supplemental sources as well. The use of correctly formatted in-text citations and a minimum of three sources that are no more than five years old are required (one of which may be your textbook). Locate the reference page at the end of your case study analysis. Length should be minimally 400 words.Unit VII Case StudyEvaluate Gillette on page 532 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate Red Bull on page 498 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate Target on page 499 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.OREvaluate Research in Motion on page 592 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit AssignmentsMarketing PlanThroughout this course you will compile a comprehensive marketing plan using one of the product scenarios below (noteyou will use the same scenario throughout the course). Submissions will be completed in units II, IV, VI, and VIII which together will comprise a full marketing plan. The general overview is as follows:Unit II: Company Overview & Market Research·Overview of Company·Market Research Strategies· Analyzing Macro-environment-PEST AnalysisMBA 5501, Advanced Marketing4Unit IV: Situation Analysis· Segmentation & Target Market Analysis· Competitive Analysis· SWOT AnalysisUnit VI: Marketing Strategy· Product Strategies· Place Strategies· Pricing Strategies· Promotional StrategiesUnit VIII: Global & Financial/Control· Global Opportunities· Financial Analysis· Measurement/ControlScenarios to choose from (remember that you will select one and use it for all four submissions):1. Caninantics is a start-up company that has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and subsequently branch into other canine accessories by the end of this year.2. Twilight, a start-up company, has contemplated an opportunity with the Baby Boomer generation entering the retirement stage of their lives. As this generation has paved the way for many new businesses over the years, Twilight believes there is yet another opportunity to serve this generation. The service would be a consulting service providing information for active seniors, 55-plus, partial assistance, and full care. This service would involve not only housing but also a host of information related to enjoying this period of their lives. Twilight would like to build a profitable business model that is able to serve these customers.3. IT Today is a start-up company that is interested in providing technological assistance to the average consumer that is interested in all the newest technological gadgets (smartphone, tablet, laptops, printers) but does not necessarily have the time or background to maintain their operation. IT Today would like to provide 24/7 technological assistance as well as assistance in networking. The company goal is to put together this business with the end result of a profitable business model.4. Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with “one-stop” shopping opportunities, maintain their brand identity, and still maintain a profit.5. Arimount is a well-known beauty and grooming company that has been in the industry for about 20 years. They would like to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to five days—even after showering. The company is interested in increasing their overall market share with the introduction of this innovative product.6. Travel Today, a well-known travel agency that has been serving customers for 25 years, has experienced a slow-down of business over the last five years. They are of the belief that the internet has enabled customers to plan and book their own vacations. Their business development department has begun researching possible alternative new product/service offerings with the idea of re-capturing some of their lost customers.Unit II Scholarly ActivityUnit II Marketing Plan Assignment-Company Overview and Market Research· Overview of Company· Market Research Strategies· Analyzing Macro-environment-PEST AnalysisThis section of the marketing plan will include an introduction of the company you have selected, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.MBA 5501, Advanced Marketing5Deliverable: The format of this professional Marketing Plan is essay format with subheadings using Microsoft Word. As this assignment is a comprehensive plan, additional research and support should be included using a minimum of 3 sources correctly formatted to APA standards on the Reference page. In-text citations should also be used. The length for each assignment submission is minimally 3 pages long double-spaced plus title page and reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit IV Scholarly ActivityUnit IV Marketing Plan Assignment-Situation Analysis· Segmentation & Target Market Analysis· Competitive Analysis· SWOT AnalysisThis section will begin with an application of segmentation of the market of your selected company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top 3 or 4 competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.Deliverable: The format of this professional Marketing Plan is essay format with subheadings using Microsoft Word. As this assignment is a comprehensive plan, additional research and support should be included using a minimum of three sources correctly formatted to APA standards on the reference page. In-text citations should also be used. The length for each assignment submission is minimally three pages long, double-spaced, plus title page and reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit VI Scholarly ActivityUnit VI Marketing Plan Assignment-Marketing Strategy· Product Strategies· Place Strategies· Pricing Strategies· Promotional StrategiesThis section of the Marketing Plan will assess the marketing strategies or the controllables to include the entire marketing mix (4 P’s). Think about the most effective strategies to use with an eye on the target market. Include your rationale and research to support your position. Additionally, you will include a discussion of whether the company has a competitive advantage (or is better than its competitors) with respect to each area. Note that you will discuss competitive advantage four times and should be discussing each area separately.Product StrategiesExplain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities. Include rationale.Discuss whether the company has a competitive advantage with respect to product.Place StrategiesExplain the entire channel of distribution from the manufacturer to the consumer. Think about how the channel aligns with the overall logistics and the location of the physical facility. Include rationale.Discuss whether the company has a competitive advantage with respect to place.Pricing StrategiesExplain the pricing strategies and tactics to be used by your company. Research the various combinations of strategies that could be used by the company at different times. Include rationale.Discuss whether the company has a competitive advantage with respect to pricing.MBA 5501, Advanced Marketing6Promotional StrategiesExplain the promotional mix to be used, thinking about personal selling, advertising, sales promotion, internet marketing, and publicity. Think about promotional mediums as well. Include rationale.Discuss whether the company has a competitive advantage with respect to promotion.Deliverable: The format of this professional Marketing Plan is essay format with subheadings using Microsoft Word. As this assignment is a comprehensive plan, additional research and support should be included using a minimum of three sources correctly formatted to APA standards on the reference page. In-text citations should also be used. As the marketing strategy is one of the most important areas of the marketing plan; the required word count is minimallyfourpages long,double-spaced (plus title page and reference page), allowing for you to adequately discuss all four areas ofthe marketing mixInformation about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit VIII Scholarly ActivityUnit VIII Marketing Plan Assignment-Global and Financials/Control§Global Opportunities§Financial Analysis§Measurement/ControlThis section of the marketing plan will review potential global opportunities including the how, when, and where to take advantage of these opportunities. The financial analysis will discuss budgeting considerations, projected sales/profit patterns, and a break-even analysis. Finally, measurement/control should identify how you will measure the success of your marketing plan and marketing program. The key here is to include “measurable” goals.Deliverable: The format of this professional Marketing Plan is essay format subheadings using Microsoft Word. As this assignment is a comprehensive plan, additional research and support should be included using a minimum of three sources correctly formatted to APA standards on the Reference page. In-text citations should also be used. The length for each assignment submission is minimally three pages long, double-spaced, plus title page and reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
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