29 Apr AMP 425 Marketing Full Course All Discussions & As
AMP 425 Marketing Full Course All Discussions & AssignmentsWeek 1 Discussion QuestionsIdentify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?Week 2 Discussion QuestionsHow do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?Week 4 Discussion QuestionsDiscuss the steps and the benefits of a social audit.In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.Week 5 Discussion QuestionsDefine and describe the elements and potential benefits of integrated marketing communication (IMC).Describe what is meant by a flat organizational structure. How would you flatten your organization?Week 6 Discussion QuestionsWhat are the characteristics of marketing channels? What three factors should be considered when designing one?What are the benefits of multiple marketing channels? Are there any disadvantages?***********************************Week 1 Assignment Environment ScanDetails:Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.Include an introduction and conclusion that make relevant connections to course objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.Week 2 Assignment Target-Market StrategyDetails:Create a new product that will serve two business (organizational) markets.Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.Include an introduction and conclusion that make relevant connections to course objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.Week 3 Assignment Marketing Plan StrategyDetails:As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.Week 5 Assignment Collaborative Learning Community_ Rebranding StrategyDetails:This is a Collaborative Learning Community (CLC) assignment.The instructor will assign you to a group at the beginning of Module 5.As a group, identify one current struggling consumer product.Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.Week 6 Assignment Marketing and Distribution Channel LetterDetails:This assignment challenges the student to think creatively.The deliverable is a single-page letter addressed to a hypothetical website development company.Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:A brief description of the productA description of the market channelsA description of the distribution channelsAPA format is not required, but solid academic writing is expected.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
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