12 Jul nstructionsInternational Gadgets is a company with
nstructionsInternational Gadgets is a company with offices throughout the United States and in Europe. There has been a history of miscommunication within office departments, between offices, and, most importantly, between the company and its wide customer base. You have been hired as a manager in the newly created communications department. The purpose of your position is to improve these problematic channels of communications.Company BackgroundInternational Gadgets (IG) is a multinational company of 1,300+ employees and over $4 billion in revenue. Headquartered in Manchester, New Hampshire, thecompany designs, manufactures, sells, and supports a variety of low- and high-tech business productivity tools.IG has manufacturing facilities in Detroit, Michigan, and Shanghai, China, and sources component parts from suppliers in Vietnam, China, Brazil, and the UnitedStates. While IG maintains sales offices in New York, Chicago, Los Angeles, London, Munich, Paris, Moscow, and Brussels, its products are sold throughout theUnited States and all of Europe and in China through a partner firm. IG employs both a direct sales force targeting its top 1,000 customers as well as selling via itswebsite. Sales offices also include service and support operations, managed separately from the sales teams. The company is considering expanding moredirectly into China and exploring the possibility of opening a sales office in Beijing.IG’s current top-selling product is the OfficeDrone, designed for workplace monitoring. The OfficeDrone is a small unmanned aerial vehicle for indoor use thatincludes real-time video monitoring and a targetable built-in water pistol and reservoir. The OfficeDrone is marketed to management and security teams tobreak up water cooler conversations and other non-productive behaviors among groups of workers.IG has introduced several new products and experienced rapid growth during the past year with many new employees in all departments. The managementteam has greatly expanded as well, including several first-time managers, and is experiencing difficulties in functioning as effectively as in the past.Communications within and between all parts of the organization, external partners, and suppliers and customers, are at serious risk of completely breakingdown.In a recent example, Detroit Manufacturing was unable to meet a product delivery deadline because of parts shortages from supplies. (The component partsoriginated in Brazil and had been seriously delayed due to a dockworker’s strike at U.S. West Coast ports.) Manufacturing believed they had informed Sales ofthe delay, but Sales indicated they had never received that information and ended up losing the customer to a competitor. In another example, European saleswere impacted when Switzerland unexpectedly devalued its currency, impacting IG’s profitability. Revised profitability forecasts were provided by several of theEuropean sales offices, but others did not understand the request from the corporate office due to how it was worded, and the delay in response led tounnecessary costs.Your first task is to hire a small team to address these issues. Write a memo to management describing the makeup and roles of your proposed team, whatattributes you will be looking for in team members, and what you hope to accomplish with your new team. Be sure to offer solid reasoning in all areas of yourmemo.Short Paper memo assignments should be 1-2 pages in length with in-text APA citations. Review the Purdue Owl: Memo website for suggestions and formatting guidelines on memo structure. Note: Although Purdue OWL does not show examples of in-text citations in their memo examples, I ask that you include them. They are required.
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