06 Aug Case Summary: InstructionsWork as an individual or
Case Summary: InstructionsWork as an individual or in a partner (two colleagues only) to analyze and summarize the Case. If you submit the Case Review as a two-person team, you and your partner will be granted the same grade.1. Use qualitative and quantitative methodologies from the textbook to support your overall claims, summary and analysis. Use minimum one quantitative application along with one quantitative application. Review and summarize the case with supporting recommendations.2. Use two external research citations: from academic journals, course textbook, newspaper articles and/or recent news.3. Two MLA or APA citations required. Times New Roman, Calibri or Cambria font 11 or 12 point. The case summary should be five pages minimum and ten pages maximum. Please use double spacing. Enjoy, we have some very interesting case choices!Articles: Choose any One Option1. The Impact of Channel Integration on Consumer Responses in Omni-Channel Retailing: The Mediating Effect of Consumer Empowerment2. Is Home Sharing Driving Up Rents: Evidence from AirBnb Boston3. The Effects of Airbnb Price Positioning on Hotel Performance4. The Sharing Economy: From Uber to AirbnbCase Summary Guidelines:I. IntroductionII. BackgroundIII. ProblemIV. SolutionV. RecommendationsVI. Conclusion
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