26 Jan Develop a Competitive Matrix for Coca-Cola
9329Overview
Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.
Challenge
Respond to Exercise 3B, Steps 1-3 from your textbook.
Exercise 3B Develop a Competitive Profile Matrix for Coca-Cola
Purpose
Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.
Instructions
Step 1Turn back to the Cohesion Case and review the section on competitors (p. 28). Also view online resources that compare Coca-Cola with Pepsi. Use the sources listed in Table 3-7.
https://reader2.yuzu.com/home/subscribe/cc3c754d626b1ad%40placeholder.55487.edu
Step 2Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper.
Step 3Turn in your CPM for a classwork grade.
Text: Strategic Management
Fred R David; Forest R. David; Meredith E. David
David, F. R., & David, F. R. (2019). Strategic management: a competitive advantage approach, concepts and
cases (17th ed.). Upper Saddle River: Pearson. ISBN: 978-0135192221
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