25 May Content marketing
10046To prepare for this Discussion:
Consider an experience you have had with an organization that incorporated content marketing that provided value to you as a consumer.
Based on your exploration of this week’s Learning Resources, identify one or more technologies related to marketing data and analytics that may have been applied in the experience you had (or one you could have in the future).
By Day 3
Post an analysis of how content marketing can promote an organization, to include the following:
Describe your experience with an organization that provided value to you through its content marketing efforts.
Analyze the impact of that experience on your interaction or potential interaction with that organization. For example, did you use (or do you intend to use) their products or services?
Examine how marketing data and analytics may have played a role (or could play a role) in marketing to you as a consumer. To support your response, provide an example of one or more technologies that may have (or could have) been used. (Note: You are free to use creative license in your proposed use[s] of technology.)
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